Shopper Marketing Professional

Blue Star; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Blue Star is seeking a Regional Trade Marketing professional to support Sell-Out targets across EBOs, MBOs, MT, and SIS formats. You will execute regional BTL activities, deploy POSMs, and manage VM initiatives at the retail level.

You will coordinate with SSR/TSO for recruitment, training, and deployment, track campaign effectiveness, and customize campaigns to suit regional consumer behavior. Collaboration with regional sales teams and adherence to brand standards are essential.

Qualifications

• Graduate degree required; MBA preferred.
• Experience: 3 Years to 8 Years.

Responsibilities

• Support Sell-Out Targets for the assigned region across EBOs, MBOs, MT & SIS formats.
• Execute Regional BTL Activities such as product demos, local events, retail activations, and sub-dealer meetings.
• Deploy POSMs and ensure visibility through merchandising at the retail level.
• Manage Visual Merchandising (VM) initiatives in alignment with central VM guidelines.
• Coordinate with SSR and TSO Agencies for timely recruitment, training, deployment, and performance tracking.
• Track Campaign Effectiveness through audits and field visits, sharing feedback with the central CoE team.
• Customize Campaigns to suit regional consumer behavior, seasonality, and retail formats.
• Collaborate with Regional Sales Teams (Regional Managers and Area Managers) to drive alignment.
• Ensure Brand Compliance and quality standards in all customer-facing elements.
• Support the Head - Customer Marketing in implementing national schemes and feedback loop mechanisms.
• Track Key Performance Indicators (KPIs) such as visibility scores, campaign lead conversions, and retail partner engagement using internal MIS and dashboards.
• Share feedback on campaign performance, market trends, competitor activities, and customer feedback with the central CoE team for refinement of future strategies.
• Evaluate, appoint, and manage local agencies for activation, printing, VM deployment, and event management.
• Conduct regular audits of Exclusive Brand Outlets (EBOs) and SIS stores to ensure adherence to standard customer interaction protocols, display norms, and demo effectiveness.

Education

Graduate

MBA

Job description

Unitary Center of Excellence

27-Aug-2026

Job Description

Support Sell-Out Targets for the assigned region across EBOs, MBOs, MT & SIS formats.
Execute Regional BTL Activities such as product demos, local events, retail activations, and sub-dealer meetings.
Deploy POSMs and ensure visibility through merchandising at the retail level.
Manage Visual Merchandising (VM) initiatives in alignment with central VM guidelines.
Coordinate with SSR and TSO Agencies for timely recruitment, training, deployment, and performance tracking.
Track Campaign Effectiveness through audits and field visits, sharing feedback with the central CoE team.
Customize Campaigns to suit regional consumer behavior, seasonality, and retail formats.
Collaborate with Regional Sales Teams (Regional Managers and Area Managers) to drive alignment.
Ensure Brand Compliance and quality standards in all customer-facing elements.
Support the Head - Customer Marketing in implementing national schemes and feedback loop mechanisms.
Track Key Performance Indicators (KPIs) such as visibility scores, campaign lead conversions, and retail partner engagement using internal MIS and dashboards.
Share feedback on campaign performance, market trends, competitor activities, and customer feedback with the central CoE team for refinement of future strategies.
Evaluate, appoint, and manage local agencies for activation, printing, VM deployment, and event management
Conduct regular audits of Exclusive Brand Outlets (EBOs) and SIS stores to ensure adherence to standard customer interaction protocols, display norms, and demo effectiveness

Short Info

• Qualifications: Graduate +MBA preferable
• Experience: 3 Years - 0 MonthsTo8 Years - 0 Months