SFMC Specialist

WPP Production India [Marketing Operations Studios]; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

WPP Production India [Marketing Operations Studios] seeks a Salesforce Marketing Cloud specialist to drive omnichannel campaigns across web, email, webinars, and CLM. You will design and validate cross-channel workflows and ensure implementations align with Brands and Markets agreements.

You will collaborate with creative production, platform teams, and multiple markets to optimize personalization, data capture with Data Extensions/AMPscript, and perform UAT to BRD inputs.

Qualifications

• Must-have: Proficiency with Salesforce Marketing Cloud (SFMC) and hands-on experience with Salesforce Omni Channel campaign workflow.
• Requires 2-5 years of workflow development experience in SFMC.
• Experience in omnichannel campaign orchestration and UAT.
• Exposure to Data Extensions and AMPscript; knowledge of HTML/CSS is desirable.

Responsibilities

• Responsible for ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include omni-channel digital experiences across web, email, webinars, and CLM.
• Provide recommendations on Omnichannel workflow within Salesforce.
• Partner with creative production for support across all channels and assets in campaigns.
• Coordinate with multiple markets to maintain localized omni-channel tactics by analyzing channel operation and engagement scores.
• Work with platform teams to request features, functions, and data capture to support omnichannel campaigns.
• Collaborate with cross-functional teams to support UAT and ensure testing meets BRD inputs.

Skills

SFMC

Omnichannel workflow

AMPscript

Data Extensions

UAT testing

HTML & CSS

Job description

• Responsible for ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.
• Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
• Partner with the creative production team for appropriate support across all channels and assets used in the campaigns.
• Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
• Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
• Works with cross-functional teams to support UAT and ensure testing meets BRD inputs.

Good to Have

• Experience working with cross-functional teams, across production, creative, and platforms.
• Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.
• Understanding of data dictionary, data structures, and data mart in relation to CRM.
• Ability to work with dynamic data sets to deliver personalization.

What will you need?

Must have skills

• Proficiency with Salesforce Marketing Cloud (SFMC)
• Hands-on experience in Salesforce Omni Channel campaign workflow.
• 2-5 years of Workflow development experience in Salesforce Marketing Cloud.
• Experience with omnichannel campaign orchestration and UAT.
• Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud
• Knowledge of HTML and CSS skills is desirable.

Good to have skills

• Proficiency with marketing automation tools and processes – SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar.
• Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements.