SFMC Technical Lead

Think People Solutions; Pune District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Think People Solutions is seeking a senior Salesforce Marketing Cloud specialist to architect and implement SFMC solutions across Email Studio, Journey Builder, and related studios. You will design data models in Contact Builder and Data Extensions, and optimize AMPscript/SSJS/SQL for personalization and automations.

You will lead API integrations (REST/SOAP) with Salesforce CRM and external systems, define coding standards, and drive CI/CD practices.

Qualifications

• Proven experience designing SFMC architectures and data models.
• Strong hands-on coding with AMPscript, SSJS, SQL and HTML/CSS.
• Experience integrating SFMC with Salesforce CRM and external systems.

Responsibilities

• Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
• Design data models within Contact Builder/Data Extensions, including relational data models
• Build and optimize AMPscript, SSJS, and SQL for personalization and automations
• Develop and maintain CloudPages for microsites, forms, and gated content
• Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM and external systems
• Define coding standards, solution architecture, and best practices
• Own technical delivery: sprint planning, code reviews, troubleshooting
• Collaborate with marketing teams to translate requirements into scalable solutions
• Manage data privacy, deliverability, and compliance (CAN-SPAM, GDPR, CCPA)
• Guide CI/CD practices and deployment automation
• Mentor junior/mid-level engineers and conduct technical interviews
• Plan migrations to SFMC Next and align with Salesforce roadmap
• Evaluate Data Cloud and Einstein/AI capabilities in SFMC

Skills

AMPscript

SSJS

SQL

HTML/CSS

Data Extensions

Journey Builder

Automation Studio

Email Studio

Contact Builder

CloudPages

APIs (REST/SOAP)

CI/CD

Data Cloud

Einstein/AI

Tools

Salesforce CRM integration

Marketing Cloud Connect

REST API

SOAP API

Job description

• Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
• Design data models within Contact Builder/Data Extensions, including relational data models and subscriber management
• Build and optimize AMPscript, SSJS, and SQL for personalization, dynamic content, and automations
• Develop and maintain CloudPages for microsites, preference centers, forms, and gated content experiences
• Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM, external systems, and third-party platforms
• Define and enforce coding standards, solution architecture, and best practices across the team
• Own technical delivery: sprint planning, code reviews, and troubleshooting production issues
• Collaborate with campaign/marketing teams to translate business requirements into scalable technical solutions
• Manage data privacy, deliverability, and compliance requirements (CAN-SPAM, GDPR, CCPA)
• Guide CI/CD practices, deployment automation, and environment management (sandbox to production)
• Mentor junior/mid-level engineers and conduct technical interviews
• Assess and plan migration paths to SFMC Next (Marketing Cloud Next Generation) and align architecture with Salesforce's evolving platform roadmap
• Evaluate integration of Data Cloud and Einstein/AI-driven capabilities into existing SFMC implementations
• Strong hands-on expertise in AMPscript, SSJS, SQL, HTML/CSS.
• Deep knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder.
• Experience with SFMC APIs (REST/SOAP), Marketing Cloud Connect, and Salesforce CRM integration.Role & responsibilities

Preferred candidate profile