SEO Specialist / Executive

Easy Tax; Jaipur; Sur place; INR 240 000 - 420 000; Plein temps

Résumé du poste

EasyTax, a Jaipur-based fintech startup, seeks a proactive SEO Executive with 6 months to 1 year of hands-on SEO experience.

You will conduct keyword research for tax and fintech topics, optimize meta titles/descriptions, headings, URLs, and image alt text across pages, run technical audits, fix crawl issues, and collaborate with writers and CA experts to publish optimized guides and FAQs.

Join EasyTax and grow with fintech-focused SEO strategies.

Qualifications

• 6 months to 1 year of hands-on SEO experience.
• Solid knowledge of Google Search Console and GA4.
• On-page optimization, content optimization, and internal linking.
• Basic HTML/CSS understanding and Core Web Vitals awareness.

Responsabilités

• Conduct keyword research for tax and fintech topics.
• Optimize meta titles, descriptions, headings, URLs, and image alt text.
• Perform technical SEO audits and fix crawl/indexing issues.
• Collaborate with content writers and CA experts to publish optimized guides and FAQs.
• Execute white-hat link-building and digital PR.
• Track organic performance using GA4 and Search Console.
• Monitor competitors and help maintain top 3 rankings for core keywords.

Connaissances

Analytical

Hands-on SEO

Keyword Research

Communication

Outils

Google Search Console

GA4

Ahrefs

SEMrush

Moz

Ubersuggest

Description du poste

EasyTax is on a mission to simplify taxation, accounting, and compliance for over 1M+ individuals and businesses in India. We are an iStart Rajasthan recognized fintech startup incubated at the Bhamashah Techno Hub in Jaipur. We build intuitive, bulletproof financial tools and expert-assisted services that remove stress from taxes and empower Indian taxpayers to maximize legitimate savings.

What are we looking for?

We are looking for a proactive, analytical, and results-driven SEO Executive with 6 months to 1 year of hands-on experience in search engine optimization. You understand search intent, how Google indexes and ranks fintech content, and how to execute on-page, off-page, and technical SEO strategies. If you love discovering high-volume tax & finance keywords, optimizing landing pages to outrank competitors, and seeing organic impressions surge in Google Search Console, this role is built for you.

What will you be doing?

• Conduct comprehensive keyword research for high-intent queries across Income Tax Returns (ITR-1 to ITR-4), GST filings, company registrations, and financial calculators.
• Optimize on-page elements including meta titles, meta descriptions, header hierarchy (H1-H4), URL slugs, internal link architecture, and image alt text across all EasyTax pages and blogs.
• Perform regular technical SEO audits using Google Search Console, Screaming Frog, and Ahrefs/SEMrush to identify and fix crawl errors, broken links, redirect chains, and indexing roadblocks.
• Collaborate closely with our content writers and Chartered Accountants to produce search-optimized, E-E-A-T compliant tax guides, statutory deadline alerts, and FAQ hubs.
• Execute white-hat off-page SEO and link acquisition strategies through digital PR, guest contributions, directory citations, and authoritative fintech mentions.
• Track and report daily/weekly organic traffic, keyword position movements, click-through rates (CTR), and conversion rates using Google Analytics 4 (GA4) and Google Search Console.
• Analyze competitor ranking maneuvers and search engine algorithmic updates to maintain and improve top 3 search rankings for core revenue keywords.

What are we expecting?

• 6 months to 1 year of demonstrable hands-on experience in Search Engine Optimization (SEO).
• Solid working knowledge of Google Search Console, Google Analytics 4 (GA4), and modern SEO toolkits (Ahrefs, SEMrush, Moz, or Ubersuggest).
• Deep grasp of on-page optimization, content optimization, search intent mapping, and internal linking structures.
• Familiarity with technical SEO fundamentals including XML sitemaps, robots.txt, canonical tags, schema markup (JSON-LD), and Core Web Vitals (LCP, FID/INP, CLS).
• Basic understanding of HTML, CSS, and how modern CMS platforms structure page markup.
• Analytical curiosity with strong spreadsheet skills (Google Sheets / Excel) for data crunching and keyword clustering.
• Interest in fintech, personal finance, or Indian taxation is a strong plus.

Skills & Domain Keywords

SEO Google Search Console GA4 On-Page SEO Technical SEO Keyword Research Link Building Ahrefs Fintech SEO