Search Engine Optimization Lead

Right Advisors Pvt. Ltd.; New Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Right Advisors Private Limited in Faridabad, India, is seeking an experienced SEO professional to lead and execute our search visibility strategy. You will own on-page and off-page initiatives, conduct keyword research, optimize content and metadata, and drive high-quality link-building to boost organic performance.

The role requires 5+ years hands-on SEO, strong WordPress knowledge, AEO/GEO/ASO familiarity, and the ability to work cross-functionally with content, design and development teams.

Qualifications

• 5+ years of hands-on SEO experience.
• Strong knowledge of On-Page SEO.
• Strong knowledge of Off-Page SEO.
• Experience with AEO and GEO.
• Experience with ASO.
• Strong knowledge of backlink building and outreach.
• Experience with guest posting.
• Knowledge of paid backlink strategies and backlink quality evaluation.
• Good understanding of WordPress.
• Strong keyword research and competitor analysis skills.
• Knowledge of Google Search Console and Google Analytics.
• Good communication and coordination skills.
• Ability to independently manage the complete SEO function.

Responsibilities

• Develop and execute the overall SEO strategy.
• Manage On-Page and Off-Page SEO activities.
• Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
• Plan and execute high-quality link-building and backlink strategies.
• Manage guest posting and outreach activities to build relevant backlinks.
• Identify and manage paid backlink opportunities while ensuring quality and relevance.
• Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
• Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
• Manage ASO (App Store Optimization) for the mobile application.
• Monitor competitors and identify new SEO opportunities.
• Regularly analyze Google Search Console, Google Analytics and other SEO tools.
• Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
• Identify technical SEO issues and coordinate with the development team for resolution.
• Manage SEO requirements for the WordPress website.
• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
• Prepare regular SEO reports and provide actionable insights to management.

Job description

Right Advisors Private Limited is a human resource consulting and staffing organization based in Faridabad, India, providing recruitment and managed HR services to businesses across multiple industries. The company focuses on building long-term partnerships with clients by delivering cost-effective talent acquisition and workforce management solutions.

Their services include recruitment, contract staffing, payroll management, executive search, and recruitment process outsourcing (RPO). With a solutions-based consulting approach, the firm combines management consulting practices with flexible staffing models to help organizations improve productivity and focus on core business operations.

Right Advisors supports companies in building high-performance teams through talent acquisition, assessment, and development services.

Job Description

Key Responsibilities

• Develop and execute the overall SEO strategy
  
• ManageOn-Page and Off-Page SEOactivities.
  
• Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
  
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
  
• Plan and executehigh-quality link-building and backlink strategies.
  
• Manageguest posting and outreach activitiesto build relevant backlinks.
  
• Identify and manage paid backlink opportunities while ensuring quality and relevance.
  
• Work onAEO (Answer Engine Optimization)to improve visibility in AI-generated and answer-based search results.
  
• Work onGEO (Generative Engine Optimization)and adapt SEO strategies for AI/search experiences.
  
• ManageASO (App Store Optimization)for the mobile application.
  
• Monitor competitors and identify new SEO opportunities.
  
• Regularly analyze Google Search Console, Google Analytics and other SEO tools.
  
• Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
  
• Identify technical SEO issues and coordinate with the development team for resolution.
  
• Manage SEO requirements for the WordPress website.
  
• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
  
• Prepare regular SEO reports and provide actionable insights to management.
  

Mandatory Skills

• 5+ years of hands-on SEO experience.
  
• Strong knowledge ofOn-Page SEO.
  
• Strong knowledge ofOff-Page SEO.
  
• Experience withAEO and GEO.
  
• Experience withASO.
  
• Strong knowledge of backlink building and outreach.
  
• Experience withguest posting.
  
• Knowledge of paid backlink strategies and backlink quality evaluation.
  
• Good understanding ofWordPress.
  
• Strong keyword research and competitor analysis skills.
  
• Knowledge of Google Search Console and Google Analytics.
  
• Good communication and coordination skills.
  
• Ability to independently manage the complete SEO function.