SEO Specialist

Craftww; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

A global creative agency is seeking an SEO Specialist in Mumbai to develop and implement strategies aimed at improving organic rankings and conversions. The role involves managing tracking setups, conducting technical SEO audits, and optimizing on-page elements. Ideal candidates should have a solid understanding of SEO tools and trends. This position offers the opportunity to work in a dynamic, creative environment.

Responsibilities

• Develop and implement SEO strategies to improve organic rankings, traffic, and conversions.
• Manage tracking setup using Google Tag Manager and configure Google Analytics for goal tracking.
• Perform technical SEO audits and fix issues related to crawling and indexing.
• Optimize on-page elements, including meta tags and internal linking.
• Conduct keyword research and content optimization.
• Execute link-building strategies to improve website authority.
• Monitor SEO performance and generate monthly reports.
• Stay updated with algorithm updates and industry trends.

Job description

• Develop and implement SEO strategies to improve organic rankings, traffic, and conversions.
• Manage tracking setup using Google Tag Manager (GTM) and configure Google Analytics (GA4) for goal tracking and performance analysis.
• Perform technical SEO audits and fix issues related to crawling, indexing, speed, and Core Web Vitals.
• Optimize on-page elements, including meta tags, headers, internal linking, and structured data.
• Conduct keyword research, competitor analysis, and content optimization.
• Execute link-building strategies to improve website authority and organic visibility.
• Monitor SEO performance and generate monthly reports with actionable insights.
• Stay updated with algorithm updates, industry trends, and best practices.

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related

duties as negotiated to meet the ongoing needs of the organization

At Craft, we bring assets to life at speed and scale across languages, channels & cultures. We are a global, borderless network of over 1,300 creative makers and problemsolvers and our approach to content creation is informed by dataand powered by emerging production technology. Our work has earned awards and recognition at Cannes, the Effies, CLIOs and more.