SEO Specialist

Keka Technologies Private Limited; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Raise Financial Services in Mumbai is seeking an experienced SEO Specialist to own and optimize end-to-end SEO across products, including ASO and AI-first search strategies.

You will work with design and development, conduct technical audits, analyze performance with GSC/GA4, and drive content and keyword opportunities while leveraging tools like Ahrefs, SEMrush, and SimilarWeb.

Qualifications

• 3+ years of hands-on SEO experience in product/fintech environments.
• Strong on-page, technical, and off-page SEO fundamentals.
• Familiarity with Ghost, WordPress or similar CMS.
• Experience with App Store Optimization (ASO).
• Proficiency in SEO tools: Ahrefs, SEMrush, SimilarWeb, etc.
• Experience with AEO and GEO strategies.
• Knowledge of semantic SEO, E-E-A-T, and AI-first search strategies.
• Hands-on use of AI tools, LLMs, and automation for SEO workflows.

Responsibilities

• Own and execute end-to-end SEO strategies including on-page, technical, and performance optimization.
• Conduct regular technical audits and fix crawlability and indexing issues.
• Analyze website performance using Lighthouse, PageSpeed Insights, and Core Web Vitals.
• Collaborate with design and development to improve UI/UX and engagement metrics.
• Identify keyword gaps and content opportunities; drive strategy with SERP trends.
• Utilize tools (Ahrefs, SEMrush, SimilarWeb, AppTweak) for research and benchmarking.
• Optimize app listings for Google Play and Apple App Store.
• Track performance with GSC, GA4, GTM and other SEO analytics tools.
• Develop AI-assisted SEO workflows to improve research, audits, and reporting.
• Explore emerging AI search trends and formats for growth opportunities.

Skills

End-to-end SEO

Technical SEO

On-page SEO

Off-page SEO

ASO

AI tools & automation

Analytics

Stakeholder mgmt

Tools

Ghost CMS

WordPress

Ahrefs

SEMrush

SimilarWeb

AppTweak

GSC

GA4

GTM

Job description

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform – Dhan ( www.dhan.co) in November 2021.

Today, Dhan stands among India's Top 10 stock brokers and continues to be one of the fastest-growing platforms in the industry. Backed by a passionate team of builders, believers, designers, and problem-solvers, Raise is creating a trusted ecosystem of financial products that empower millions of users to make smarter financial decisions. We are driven by innovation, customer obsession, and a relentless focus on crafting experiences that users love.

We're looking for an SEO Specialist who can drive organic growth across Raise's suite of products.

This is an individual contributor role for someone who enjoys owning the entire SEO lifecycle, from research and strategy to execution, analysis, and optimization.

Role & Responsibilities:

• Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
• Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
• Analyze and improve website performance using Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
• Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
• Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
• Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
• Optimize app listings through App Store Optimization (ASO) for Google Play and the Apple App Store.
• Track and report performance using Google Search Console, GA4, Google Tag Manager, Google Play Console, and other SEO analytics tools.
• Optimize content and website structure for AI-powered search experiences, including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Implement semantic SEO best practices, including E-E-A-T, entity optimization, structured data, and information architecture for AI-first search.
• Monitor and improve brand visibility across AI search platforms such as ChatGPT, Gemini, Perplexity, and other AI-powered discovery engines.
• Track AI visibility, citations, mentions, and referral opportunities alongside traditional SEO metrics.
• Develop AI-assisted SEO workflows using LLMs, automation tools, and prompt engineering to improve research, content production, technical audits, and reporting.
• Experiment with emerging AI search trends, tools, and search formats to identify new organic growth opportunities.
• Take full ownership of SEO, AEO, and GEO initiatives—from planning and execution to performance analysis and optimization.

Who We’re Looking For:

• 3+ years of hands-on experience in SEO, preferably in a product or fintech company.
• Strong understanding of on-page, technical, and off-page SEO fundamentals.
• Strong grasp of Core Web Vitals, website performance optimization, and technical SEO best practices.
• Familiarity with CMS platforms such as Ghost, WordPress, or similar.
• Practical knowledge of App Store Optimization (ASO).
• Proficiency in Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, SimilarWeb, and other SEO tools.
• Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
• Understanding of semantic SEO, E-E-A-T, entity optimization, structured data, and AI-first search optimization.
• Hands-on experience using AI tools, LLMs, and automation platforms to improve SEO workflows, including research, technical audits, reporting, and competitive analysis.
• Strong analytical, problem-solving, communication, and stakeholder management skills with the ability to independently drive SEO initiatives.
• Interest in or understanding of the stock market, investing, or trading will be an added advantage.

Why Join Raise?

We’re a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you’ll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.

Our Values & Culture

• We look for people who:
• Are obsessed with customer satisfaction.
• Respect their work, teammates, and users.
• Value speed, humility, and thoughtful action.
• Are hands‑on regardless of role or title.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Believe in less talk, more execution.
• Are passionate about the work they do.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.

About Raise Financial Services

We are building technology led financial products and infrastructure for India’s top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.

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