SEO & SMO Executive in Gurgaon

AARVY TECHNOLOGIES; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

Aarvy Technologies, a Delhi-based web design company, seeks a proactive SEO/SMO & Digital Marketing Executive with 2–4 years of experience to strengthen our online presence, improve organic rankings, grow social channels, and drive quality leads from Gurugram.

You will collaborate with content, design, and development teams to achieve measurable marketing goals, focusing on SEO, LinkedIn marketing, and YouTube optimization for IT services and web development offerings.

Qualifications

• 2–4 years of hands-on experience in SEO, SMO and digital marketing.
• Experience in LinkedIn marketing and YouTube channel optimization.

Responsibilities

• Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.
• Manage and grow social profiles (LinkedIn, Instagram, Facebook) with content calendars.
• Lead LinkedIn marketing for B2B outreach and lead generation.
• Develop and optimize YouTube channel content, titles, descriptions and tags.
• Prepare weekly/monthly performance reports (traffic, rankings, leads).
• Coordinate with content, design, and development teams to meet targets.

Skills

SEO

SMO

LinkedIn marketing

YouTube marketing

Tools

Google Analytics 4

Google Search Console

Job description

We are looking for a proactive and results-driven SEO/SMO & Digital Marketing Executive with 2–4 years of experience to strengthen our online presence, improve organic search rankings, grow social media channels, and generate quality business leads.

The ideal candidate should have hands-on experience in SEO, social media marketing, LinkedIn marketing, and YouTube channel optimization. This is a full-time, on-site role based in Gurugram, involving close collaboration with content, design, development, and business development teams to achieve measurable marketing goals.

Key Responsibilities

• Search Engine Optimization (SEO):


• Conduct keyword research, competitor analysis, and comprehensive SEO audits.


• Implement on-page SEO, including meta titles, descriptions, headings, URLs, internal linking, and content optimization.


• Execute off-page SEO strategies, including quality backlink building and link management.


• Identify and resolve technical SEO issues related to indexing, crawling, and website performance.


• Monitor keyword rankings, organic traffic, and search engine visibility.


• Manage Google Search Console and Google Analytics 4 for performance tracking.


• Optimize website content to improve organic traffic, conversions, and lead generation.


• Social Media Optimization (SMO):


• Manage and optimize company profiles across LinkedIn, Instagram, Facebook, and other relevant platforms.


• Develop social media content calendars and organic growth strategies.


• Create engaging captions, post descriptions, hashtags, and content ideas.


• Schedule and publish content consistently across platforms.


• Monitor audience engagement, reach, impressions, and follower growth.


• Collaborate with designers and content creators to maintain consistent brand communication.


• LinkedIn Marketing & B2B Lead Generation


• Manage and grow the company's LinkedIn business page.


• Plan and publish professional content, industry insights, company updates, and thought-leadership posts.


• Identify target industries, potential clients, and relevant decision-makers.


• Support B2B lead generation and outreach for IT services, web development, and mobile app development.


• Build brand awareness, professional networks, and business engagement through LinkedIn.


• Track page growth, content performance, and lead generation metrics.


• YouTube Marketing:


• Manage and optimize the company's YouTube channel.


• Conduct keyword research for video topics, titles, descriptions, and tags.


• Optimize channel information, thumbnails, playlists, and video metadata.


• Plan content around technology insights, company services, educational videos, and project showcases.


• Coordinate with designers and video editors to publish engaging content and YouTube Shorts.


• Track views, watch time, subscriber growth, audience retention, and engagement.


• Analytics & Reporting:


• Prepare weekly and monthly SEO and digital marketing reports.


• Track KPIs, including organic traffic, keyword rankings, engagement, video performance, and leads.


• Analyze campaign results and recommend data-driven improvements.


• Coordinate with internal teams to implement marketing strategies and meet deadlines.

About Company

Aarvy Technologies is a specialized web design company in Delhi that offers complete customized solutions to help your business create optimum exposure in the web world and make your brand succeed in its relative fields. Our website development company is an expert in providing high-quality work and our skilled people are web designers, programmers, and online internet marketing specialists who will make your web presence more famous than ever and assure you that your business churns a huge amount of revenues. We create meaningful brands through individuality, print, and digital experiences for small entrepreneurs all over the world.