SEO Lead

IIDE; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IIDE is seeking an SEO manager who is passionate about the future of search and understands how brands can improve visibility across traditional search engines and AI-powered answer engines. You will drive AI SEO and on‑page/technical SEO initiatives, collaborate with content, growth and technical teams, and ensure implementation of schema and other fixes by the tech team.

The role requires 4–5 years of hands‑on SEO experience and a strong ability to translate data into actionable steps, with

Qualifications

• 4 to 5 years of hands-on SEO experience.
• Strong on-page and technical SEO knowledge.
• Experience with SEO tools like GSC, GA, Ahrefs, SEMrush, and Screaming Frog.
• Ability to create SEO briefs and guide content improvements in English.
• Understanding of AI-led search platforms like Google AI Overviews and ChatGPT.

Responsibilities

• Build and execute SEO strategies to improve IIDE’s visibility across Google Search, AI Overviews/ Mode, ChatGPT, Gemini, Claude and other AI‑powered search platforms.
• Go beyond keywords and focus on topics, entities, content clusters, internal linking, and trust signals to help search engines and AI platforms understand IIDE better.
• Run competitor checks, prompt testing, and AI visibility checks to see where IIDE is showing up and where improvements are needed.

Skills

SEO strategy

Technical SEO

AI SEO

Content collaboration

Team management

Analytics & reporting

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Job description

Work Timings: 10:15 AM to 7:15 PM
Working Days: Monday to Friday, with the 1st and 3rd Saturdays working
Location: Lower Parel, Mumbai
Reports to: Growth Manager
Work Mode: Work from Office

About IIDE

IIDE is a digital-first business school building India’s next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing, Undergraduate Business programs, and AI-focused certifications - serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.

With a mix of online programs and full-time campus experiences, IIDE operates across Mumbai, Delhi, and Nepal, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses and skills are changing.

About the Role

We are looking for an SEO manager who is passionate about the future of search and understands how brands can improve visibility across both traditional search engines and AI-powered answer engines.

The ideal candidate should have a strong foundation in SEO, along with hands‑on experience or a good understanding of AI SEO and Answer Engine Optimisation. This role will focus on improving organic rankings while increasing IIDE’s visibility across traditional and AI‑led search platforms

You will work closely with the content, growth, and technical teams to drive SEO and AI SEO initiatives. Technical implementation, including schema deployment and development changes, will be handled by the technical team.

What You’ll Do

Search & AI Visibility

• Build and execute SEO strategies to improve IIDE’s visibility across Google Search, AI Overviews/ Mode, ChatGPT, Gemini, Claude and other AI‑powered search platforms.
  

• Go beyond keywords and focus on topics, entities, content clusters, internal linking, and trust signals to help search engines and AI platforms understand IIDE better.
  

• Run competitor checks, prompt testing, and AI visibility checks to see where IIDE is showing up and where improvements are needed.
  

Technical & On‑Page SEO

• Conduct technical SEO audits and recommend improvements for site structure, crawlability, page speed, mobile experience, schema markup, internal linking, and indexation.
  

• Improve on‑page SEO across key pages by optimising meta tags, headings, FAQs, internal links, schema, and content structure.
  

• Work with the technical team to get important SEO fixes implemented correctly.
  

• Identify SEO issues that may be affecting rankings, traffic, user experience, or conversions.
  

Content, Authority & Off-Page SEO

• Work with the content team to create SEO‑led/ AI first blogs, landing pages, comparison pages, FAQs, and topic clusters.
  

• Create clear content briefs based on search intent, competitor research, user questions, and business priorities.
  

• Improve existing content so that it ranks better, answers user questions clearly, and supports conversions.
  

• Build IIDE’s authority through relevant backlinks, Reddit/Quora optimisation, brand mentions, digital PR, and high-quality third‑party citations.
  

Performance Monitoring & Reporting

• Track organic conversions, traffic, keyword rankings, impressions, CTR, conversions, AI citations, brand mentions, and competitor visibility.
  

• Create simple reports that explain what is working, what is not working, and what needs to be done next.
  

• Turn SEO data into clear action points for the content, growth, and technical teams.
  

Requirements

Must Have

• 4 to 5 years of hands‑on SEO experience.
  

• Strong understanding of on‑page SEO, technical SEO, keyword research, search intent, internal linking, schema, and SEO reporting.
  

• Experience handling tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog or similar.
  

• Ability to create SEO briefs and guide content improvements with strong command on english.
  

• Great understanding of how AI‑led search platforms like Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot are changing search behaviour.
  

• Strong team and task management skills.
  

• Ability to read data and convert it into simple next steps.
  

Good to Have

• Experience in education or content‑heavy websites.
  

• Experience working with website migration projects and CMS platforms such as Strapi or similar tools.
  

• Experience managing SEO team members or working closely with content teams.
  

• Understanding of how content, PR, brand authority, and SEO work together to improve search visibility.