SEO Content Writer

Iide Education; Mumbai; On-site; INR 300,000 - 540,000; Full time

Job summary

IIDE Education in Mumbai, Lower Parel, is seeking an SEO Content Writing Associate to craft high-quality, SEO-optimised content that drives engagement and traffic. You will create diverse content types, conduct trend research, and ensure alignment with SEO best practices and brand guidelines.

You'll perform keyword and competitor research, content gap analysis, and monitor performance with tools like Ahrefs or SEMrush to refine strategy.

Qualifications

• 1-2 years of proven content writing experience in digital marketing/education industry.
• Strong understanding of SEO principles including keyword research, on-page optimisation, and internal linking.
• Excellent command of English with strong grammar and communication abilities.
• Keen eye for proofreading and editing.

Responsibilities

• Create high-quality, SEO-optimized content for the website, including long-form blogs and short-form pieces.
• Follow Google's Helpful Content and E-E-A-T guidelines to build trust and authority.
• Conduct keyword and competitor research, and content gap analysis to plan stronger content.
• Track content performance using Ahrefs or SEMrush and refine strategy based on results.
• Ensure originality, human-like writing, and clear editing for grammar and consistency.

Skills

SEO principles

Keyword research

On-page optimization

Internal linking

Proofreading

English writing

Time management

Collaboration

Tools

WordPress

Strapi

Ahrefs

SEMrush

Job description

Work Timings: 10:15 am - 7:15 pm
Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: SEO Lead
Work Mode: 100% Work from Office

Why IIDE:

At IIDE, we foster creativity and innovation to empower our team to excel in their careers. As a leader in digital education, we offer a collaborative environment, competitive benefits, and opportunities for personal growth. Join us to contribute to shaping the future of digital marketing education.

About the Role:

As an SEO Content Writing Associate at Lower Parel, Mumbai, you will craft high-quality, SEO-optimised content to drive engagement and traffic. This role involves creating diverse content types, researching trends, and ensuring alignment with SEO best practices and brand guidelines.

What You'll Do:

• Create high-quality, SEO-optimized content for the website, including both long-form blogs and short-form pieces like guest posts.
  
• Make sure all content follows Googles Helpful Content and E-E-A-T guidelines to build trust and authority.
  
• Do keyword research, competitor research, and content gap analysis to plan stronger content.
  
• Track content performance using tools like Ahrefs or SEMrush and improve strategy based on results.
  
• Check content quality by ensuring originality, human-like writing, and editing/proofreading for clarity, grammar, and consistency.
  

Requirements

Must-Have:

• Experience: 1-2 years of proven content writing experience, preferably in the digital marketing and education industry.
  
• Technical Skills: Strong understanding of SEO principles, including keyword research, on-page optimisation, and internal linking.
  
• Writing Skills: Excellent command of English with strong grammar and communication abilities.
  
• Attention to Detail: Keen eye for proofreading and editing.
  

Should Have:

• CMS Knowledge: Familiarity with content management systems like WordPress or Strapi is a plus.
  
• Adaptability: Ability to tailor content for various audiences and platforms.
  
• Time Management: Proven ability to meet deadlines in a fast-paced environment.
  

Nice to Have:

• Analytical Skills: Experience tracking content performance and using data to optimize strategies.
  
• Innovation: Willingness to explore new content trends and formats.
  
• Collaboration: Ability to work effectively with cross-functional teams.