SEO Expert

Jagruti Rehab; Mumbai; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

Jagruti Rehab Center seeks an experienced SEO Expert to optimize our online presence and drive organic traffic to our digital platforms. The role blends technical SEO with content collaboration to improve visibility for rehabilitation, mental health, and addiction recovery topics.

Ideal candidates have 6–9 years in SEO, strong analytics skills, and familiarity with healthcare-related content. The position is based in Mumbai and requires collaboration with marketing and web teams to implement

Qualifications

• Minimum 6–9 years of dedicated SEO experience.
• Healthcare or wellness industry experience is a plus.
• Bachelor's degree in marketing or related field.

Responsibilities

• Develop and implement comprehensive SEO strategies including keyword research, content optimization, technical SEO and link building.
• Conduct in-depth keyword research for rehabilitation, mental health and addiction topics.
• Optimize on-page elements, site structure, crawlability and mobile performance.
• Execute off-page SEO, local SEO and online reputation management.
• Monitor SEO performance with analytics tools and report insights to leadership.
• Collaborate with content creators to ensure SEO-friendly content.

Skills

SEO strategy

Keyword research

Technical SEO

Content optimization

Analytics & reporting

Communication skills

CMS basics

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

Job Summary:
Jagruti Rehab Center is seeking a highly skilled and results-driven SEO Expert to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate will have a proven track record in search engine optimization, with a strong understanding of both technical and content SEO strategies. This role is critical in ensuring that individuals and families seeking rehabilitation services can easily find Jagruti Rehab Center online, helping us reach those who need our compassionate care.

Key Responsibilities:

• SEO Strategy & Implementation:
  Develop and execute comprehensive SEO strategies, including keyword
  research, content optimization, technical SEO, and link building.
  Conduct in-depth keyword research to identify high-value terms relevant to
  rehabilitation services, mental health, and addiction recovery.
  Analyze competitor SEO strategies and identify opportunities for competitive
  advantage.
• On-Page & Off-Page Optimization:
  Optimize website content, meta descriptions, titles, and other on-page
  elements for search engine visibility and user engagement.
  Implement technical SEO best practices, including site architecture,
  crawlability, indexability, mobile responsiveness, and site speed optimization.
  Develop and execute effective off-page SEO strategies, including link
  building, local SEO, and online reputation management.
• Content Collaboration & Optimization:
  Work closely with the content creation team to ensure all new and existing
  content is SEO-friendly and aligned with keyword strategies.
  Provide recommendations for content topics, structure, and optimization
  based on SEO insights.
• Performance Monitoring & Reporting:
  Monitor daily, weekly, and monthly SEO performance using various analytics
  tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  Track key SEO KPIs such as organic traffic, keyword rankings, conversion
  rates, and bounce rates.
  Prepare regular reports and present actionable insights and
  recommendations to the Head of Marketing.
• Stay Updated:
  Stay abreast of the latest SEO trends, algorithm updates, and industry best
  practices.
  Continuously research and recommend new SEO tools and techniques to
  improve performance.
• Collaboration:
  Collaborate with the digital marketing team, web developers, and content
  creators to ensure seamless implementation of SEO initiatives.
  Qualifications:

Education:

Bachelor's degree in marketing, or a related field.

Experience:

• Minimum of 6-9 years of dedicated experience in Search Engine Optimization.
• Proven experience in driving organic traffic and improving search rankings.
• Experience in the healthcare, wellness, or a related service industry is a plus.

Skills:

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of technical SEO elements (site architecture, crawl budget, schema markup, Core Web Vitals).
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong written and verbal communication skills.
• Basic understanding of HTML, CSS, and website content management systems (CMS).

Skills & Competencies:

• Analytical Thinking: Ability to analyze complex data and derive meaningful insights.
• Problem-Solving: Proactive in identifying and resolving SEO challenges.
• Attention to Detail: Meticulous in implementing technical SEO changes and optimizing content.
• Adaptability: Ability to quickly adapt to changes in search engine algorithms and industry trends.
• Collaboration: Effective teamwork and communication with cross-functional teams.
• Results-Oriented: Focused on achieving measurable improvements in organic search performance.