Search Engine Optimization Specialist

Digital Ratha

Khordha

On-site

INR 350,000 - 600,000

Full time

40 hours ago

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Job summary

Digital Ratha is seeking an experienced SEO Specialist with 3–4 years of hands-on experience in On-Page, Off-Page, and Technical SEO to drive site rankings, organic traffic, and search visibility. You will partner with content and development teams to implement SEO best practices and monitor performance using Google Search Console and Google Analytics.

The role requires strong analytical skills, attention to detail, and continuous learning to keep up with evolving search algorithms.

Qualifications

3–4 years hands-on SEO experience in On-Page, Off-Page, and Technical SEO.
Proven ability to improve rankings and organic traffic.
Experience with Google Search Console & Google Analytics.
Familiarity with SEO tools SEMrush, Ahrefs, Ubersuggest and Screaming Frog.
Understanding of HTML, sitemap, robots.txt, canonical tags, and schema basics.
Strong analytical and communication skills.
Stay updated with Google algorithms and best practices.

Responsibilities

Plan and execute effective On-Page, Off-Page, and Technical SEO strategies.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
Build and manage high-quality backlinks through ethical practices.
Identify and fix technical SEO issues including crawlability, indexing, and page speed.
Monitor keyword rankings, organic traffic, and website performance.
Perform regular SEO audits and implement improvement strategies.
Work with content and development teams to ensure SEO-friendly practices.
Analyse Google Search Console and Google Analytics data.
Prepare regular SEO performance reports and recommendations.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword research

Competitor analysis

Search intent analysis

Google Search Console

Google Analytics

HTML basics

Problem-solving

Education

Bachelor's degree in Marketing or Digital Marketing or related field

Tools

SEMrush

Ahrefs

Ubersuggest

Screaming Frog

Job description

We are looking for an experienced SEO Specialist with 3–4 years of hands‑on experience in On-Page SEO, Off-Page SEO, and Technical SEO. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.

Job Summary

Key Responsibilities

Plan and execute effective On-Page, Off-Page, and Technical SEO strategies.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
Build and manage high-quality backlinks through ethical link-building practices.
Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
Monitor keyword rankings, organic traffic, and website performance.
Perform regular SEO audits and implement improvement strategies.
Work with content and development teams to ensure SEO‑friendly website and content practices.
Analyze Google Search Console and Google Analytics data.
Prepare regular SEO performance reports and recommendations.

Required Skills

Strong knowledge of On-Page, Off-Page & Technical SEO.
Excellent understanding of keyword research and competitor analysis.
Experience with Google Search Console & Google Analytics.
Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.
Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
Strong analytical and problem‑solving skills.
Good knowledge of Google search algorithms and SEO best practices.

KPI / KRA