SEO Content Strategist

Equip; India; Remote; INR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote (India)

Two off-sites per year

Job summary

SL Skai Lama is seeking an SEO Content Strategist to own and write content for our ecommerce/SaaS products. You’ll drive content across apps, brand, and AI-CRO/OaaS narratives, and shape the roadmap with the content team.

Lead full-funnel SEO and AI-assisted content pipelines, balancing editorial quality with speed. Growth into senior content/AEO roles is possible as you demonstrate impact.

Qualifications

• Experience in SEO content marketing and content writing.
• Familiarity with Shopify and HTML.
• Experience or exposure to AI-assisted content processes is a bonus.

Responsibilities

• Own and write content pieces for the company's ecommerce/SaaS products.
• Shape roadmap for content across apps, brand, and AI/CRO/OaaS narrative.
• Lead full-funnel SEO: topic/keyword strategy, on-page optimization, internal linking, technical basics, briefs, publishing.
• Lead Answer Engine Optimization (AEO): structure content for AI answer engines with entity coverage, schema, extractable answers, and comparison pages.
• Operate an AI-assisted content pipeline: draft with LLMs, edit, fact-check and maintain editorial standards.
• Use data and AI to scale programmatic content and measure impact on organic metrics and signups.
• Collaborate with product, design, and CX to translate insights into content and AEO playbooks.

Skills

SEO Content Marketing

Content Writing

AEO

Tools

Shopify

HTML

Job description

SL Skai Lama

SEO Content Strategist

Experience

2–4 years

Employment Type

Full-time

Reapplication policy

One application per candidate

Location

Remote

The Role

Join a small, high-agency content team focused on making the company's ecommerce/SaaS products discoverable across search and AI answer engines. The role emphasizes building an AI-assisted content engine that balances speed and high editorial quality, owning AEO strategy, and tying content to measurable business outcomes. Strong scope for growth into senior content/AEO specialist roles as you demonstrate impact.

If you want to know more about Skai Lama and our culture, do read this.

What you'll do

• First and foremost, you'll be responsible for actually owning and writing content pieces.
• Drive content across the company's apps, brand, and AI-CRO/OaaS narrative, shaping the roadmap alongside the content team.
• Run full-funnel SEO: topic and keyword strategy, search intent, on-page optimization, internal linking, technical SEO basics, briefs, and publishing.
• Lead Answer Engine Optimization (AEO): structure content for AI answer engines with strong entity coverage, structured data/schema, extractable answers, and comparison/alternative pages; track AI citations and share-of-voice.
• Operate an AI-assisted content pipeline: draft with LLMs, then edit, fact-check, and maintain a high editorial bar.
• Use data and AI to scale programmatic content (use-case and app-comparison pages) and measure impact on organic traffic, rankings, AI citations, installs, and signups.
• Translate product and merchant/ support insights into content by collaborating with product, design, and CX teams.
• Build and document the content and AEO playbook to enable compounding knowledge and processes.

What we're looking for

Mandatory Skills

SEO Content Marketing Content Writing

Good-to-have Skills

Shopify HTML

Additional Requirements

• Content + AEO assignment required as part of the interview process (brief, sample piece, and plan for AI citations).
• Hiring process aims to roll out an offer within 14 days.

Perks & Benefits

• Fully remote (India)
• Two off-sites per year (working offsite and vacation offsite)