Senior Writer: Content & Strategy

Etp Group; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Pick & Drop facility from Saki Naka Metro

Complimentary breakfast

Medical insurance coverage

Job summary

Etp Group is looking for a Senior Writer for content and strategy in Mumbai. The ideal candidate will have 6-8 years of experience in content marketing or digital strategy and a Bachelor's degree in a related field. This role is crucial for building effective content strategies, overseeing diverse content types, and ensuring visibility in AI platforms. The position offers perks like a pickup and drop facility, complimentary breakfast, and medical insurance coverage.

Qualifications

• 6-8 years in content marketing or digital strategy.
• Familiarity with tools like Google Search Console, Ahrefs, or SEMrush.

Responsibilities

• Build and drive a content strategy that works across SEO, AEO, and emerging AI-driven discovery.
• Create and oversee different types of content— blogs, whitepapers, case studies, etc.
• Ensure our content shows up in AI-generated answers.
• Manage and guide our SEO agency for results.

Skills

Content marketing

Digital strategy

SEO

AEO/GEO optimization

Google Search Console

Ahrefs

SEMrush

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Job description

Designation: Senior Writer: Content & Strategy

Department: Marketing

Location: Saki Vihar (beside L&T)

Work Mode: Work from office

Working Days: Monday to Friday

Experience: 6+ Years

About The Role:

We’re looking for someone who can take ownership of our content strategy and evolve it for howsearch works today— not just on Google, but across AI platforms like ChatGPT, Gemini, and Perplexity. This role is a mix of strategy and execution. You’ll be expected to think big, but also get your hands dirty— writing, shaping narratives, and building content that actually drives results (MQLs, engagement, visibility).

What You’ll Be Doing

• Build and drive a content strategy that works across SEO, AEO, and emerging AI-driven discovery
• Create and oversee different types of content— blogs, whitepapers, case studies, landing pages, LinkedIn posts, etc.
• Ensure our content shows up not just in search results, but also in AI-generated answers
• Work with internal teams to structure content better (schema, technical inputs, etc.)
• Manage and guide our SEO agency— push back when needed and ensure outcomes, not just reports
• Track what’s working using both traditional metrics and newer ones like zero-click visibility or AI citations
• Continuously refine content based on performance and business goals

Key Responsibilities:

• Integrated Content Strategy: Build a roadmap that works for traditional search (SEO), Answer Engines (AEO), and Generative AI (GEO).
• Multi-Format Execution: Produce a full spectrum of high-impact assets
• Educational: Blogs, Newsletters, E-books, White Papers, and Research Reports.
• Sales Enablement: Case Studies, Product Brochures, Testimonials, and ROI Calculators.
• Digital: Social media (LinkedIn), PR, and high-intent website landing pages.
• AEO/GEO Optimization: Map out "entities" and topics to ensure AI models cite us as a primary source. Write content that is "machine-readable" (easy for AI to crawl) while remaining deeply engaging for humans.
• Technical Collaboration: Partner with teams to implement Schema Markup and structured data.
• Agency Management: Lead the relationship with our SEO agency. Provide high-level insights, challenge technical audits, and ensure their strategy delivers actual ROI and MQLs.
• Modern KPIs: Establish and track "Future-Proof" metrics, including AI Citation Share, Zero-Click Visibility, and Keyword Cluster Dominance

Essential Skills

• 6–8 years in content marketing or digital strategy
• Familiarity with tools like Google Search Console, Ahrefs or SEMrush
• Bachelor’s degree in Marketing, Communications, Journalism, or similar

Perks and benefits

• Pick & Drop facility from Saki Naka Metro.
• Complimentary breakfast.
• Medical insurance coverage.