SEO Content Lead

IIDE - The Digital School; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

IIDE - The Digital School is seeking an SEO Content Lead to craft clear, engaging, and well‑researched content across blogs, website copy, PRs, guest posts, reports, and case studies.

You will guide junior writers, align with the SEO and Growth teams, and ensure that all published content meets IIDE’s quality standards while leveraging AI tools for research and ideation.

Qualifications

• 3–4 years of content writing or editing experience.
• Excellent written English, research, editing and proofreading.
• Working understanding of SEO content, keywords, search intent, and internal linking.
• Experience guiding junior writers or interns and managing deadlines.

Responsibilities

• Write and edit SEO-optimised content across blogs, website copy, PRs, guest posts, reports, case studies, and marketing copy.
• Research topics and create clear, accurate content following Google’s Helpful Content and E-E-A-T guidelines.
• Manage junior writers and interns by assigning topics, briefs, reviewing their work, and ensuring deadlines are met.
• Work with the SEO team on keywords, search intent, content gaps, on-page SEO, and content performance.
• Use AI tools for research and ideation while ensuring all content is original, accurate, and human-reviewed.

Skills

Content writing

Editing

SEO knowledge

Mentoring

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

WordPress

Strapi

AI content tools

Job description

Work Timings: 10:15 AM to 7:15 PM

Working Days: Monday to Friday, with the 1st and 3rd Saturdays working

Location: Lower Parel, Mumbai

Reports to: Growth Manager

Work Mode: Work from Office

IIDE is a digital-first business school building India’s next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing, Undergraduate Business programs, and AI-focused certifications - serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.

With a mix of online programs and full-time campus experiences, IIDE have campuses in Mumbai and Delhi, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses and skills are changing.

About the Role

We are looking for an SEO Content Lead who can create clear, engaging, and well-researched content across different formats. You will work closely with the SEO and Growth teams, guide junior writers and interns, and ensure that all published content meets IIDE’s quality standards.

What You’ll Do

• Write and edit SEO-optimised content, including blogs, website copy, PR articles, guest posts, reports, case studies, and marketing copy.
• Research topics and create clear, accurate content that follows Google’s Helpful Content and E-E-A-T guidelines.
• Manage junior writers and interns by assigning topics, creating briefs, reviewing their work, and ensuring deadlines are met.
• Work with the SEO team on keywords, search intent, content gaps, on-page SEO, and content performance.
• Use AI tools for research and ideation while ensuring all content is original, accurate, and human-reviewed.

If you enjoy creating strong content and helping other writers improve, we would love to hear from you.

Requirements

Must Have

• 3 to 4 years of content writing or editing experience.
• Excellent written English, research, editing, and proofreading skills.
• Working understanding of SEO content, keywords, search intent, and internal linking.
• Experience guiding junior writers or interns and managing deadlines.

Good to Have

• Experience in education, edtech, digital marketing, AI, or another content-led industry.
• Familiarity with Ahrefs, SEMrush, Google Analytics, or Google Search Console.
• Experience using WordPress, Strapi, or AI content tools.