SEO Content Lead

IIDE; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IIDE in Mumbai is seeking an SEO Content Lead to create clear, engaging, and well-researched content across blogs, website copy, PRs, and case studies. You will work with the SEO and Growth teams, guide junior writers, and ensure every publication meets IIDE's quality standards.

This role emphasizes following Google's helpful content and E-E-A-T guidelines, using AI for research, and optimizing onsite content to boost lead conversions while maintaining deadlines.

Qualifications

• 2–4 years of content writing or editing experience.
• Excellent written English and proofreading skills.
• Understanding of SEO content, keywords, and internal linking.
• Experience guiding junior writers and meeting deadlines.

Responsibilities

• Write and edit SEO-optimised content across formats.
• Research topics and ensure alignment with Google guidelines.
• Guide junior writers, assign topics, briefs, and reviews.
• Collaborate with SEO team on keywords and content performance.
• Use AI tools for research while ensuring originality.
• Optimize onsite content for lead conversions.

Skills

Content writing

Editing

SEO knowledge

Team mentoring

Deadline management

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

WordPress

Strapi

AI content tools

Job description

Work Timings: 10:15 AM to 7:15 PM

Working Days: Monday to Friday, with the 1st and 3rd Saturdays working

Location: Lower Parel/Andheri, Mumbai

Reports to: Growth Manager

Work Mode: Work from Office

About IIDE

IIDE is a digital-first business school building India’s next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing, Undergraduate Business programs, and AI-focused certifications - serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.

With a mix of online programs and full-time campus experiences, IIDE have campuses in Mumbai and Delhi, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses and skills are changing.

About the Role

We are looking for an SEO Content Lead who can create clear, engaging, and well-researched content across different formats. You will work closely with the SEO and Growth teams, guide junior writers and interns, and ensure that all published content meets IIDE’s quality standards.

What You’ll Do

Write and edit SEO-optimised content, including blogs, website copy, PR articles, guest posts, reports, case studies, and marketing copy.

Research topics and create clear, accurate content that follows Google’s Helpful Content and E-E-A-T guidelines.

Manage junior writers and interns by assigning topics, creating briefs, reviewing their work, and ensuring deadlines are met.

Work with the SEO team on keywords, search intent, content gaps, on-page SEO, and content performance.

Use AI tools for research and ideation while ensuring all content is original, accurate, and human-reviewed.

Optimize the onsite content for better lead conversion rates.

Requirements

Must Have

• 2 to 4 years of content writing or editing experience.
• Excellent written English, research, editing, and proofreading skills.
• Working understanding of SEO content, keywords, search intent, and internal linking.
• Experience guiding junior writers or interns and managing deadlines.

Good to Have

• Experience in education, edtech, digital marketing, AI, or another content-led industry.
• Familiarity with Ahrefs, SEMrush, Google Analytics, or Google Search Console.
• Experience using WordPress, Strapi, or AI content tools.

If you enjoy creating strong content and helping other writers improve, we would love to hear from you.