SEO Associate - CrackU

Digital Nest; Telangana; On-site; INR 700,000 - 1,400,000; Full time

Job summary

Digital Nest is seeking an experienced SEO professional to drive organic visibility and maintain technical excellence for digital assets. The role requires aligning content with AI-driven search behaviors while preserving site performance.

You will collaborate with marketing, content, and engineering teams to implement keyword strategies, perform technical audits, and measure ROI using GA and Search Console.

Qualifications

• Proven proficiency in keyword research and in-depth SEO audits.
• Understanding of AEO and GEO for AI-driven search environments.
• Hands-on experience with web analytics tools (GA & GSC).
• Strong interpersonal and cross-functional collaboration skills.

Responsibilities

• Execute in-depth keyword analysis to pinpoint high-impact terms that enhance campaign targeting and content relevance.
• Lead comprehensive technical assessments of website architecture to detect vulnerabilities, diagnose issues, and implement corrective optimization measures.
• Refine on-page elements to maximize keyword alignment and ensure content is optimized for emerging AI-powered search result formats.
• Leverage analytics platforms like Google Analytics and Search Console to monitor performance indicators, track progress, and measure the ROI of SEO initiatives.
• Partner with marketing, content creation, and engineering teams to synchronize SEO tactics with the organization's wider strategic vision.

Skills

Keyword research

SEO audits

AEO

GEO

Google Analytics

Cross-functional teamwork

Tools

Google Analytics

Google Search Console

Job description

Summary

This role focuses on driving organic visibility and technical excellence for digital assets through advanced search engine optimization strategies. The position is critical for ensuring content aligns with modern AI-driven search behaviors while maintaining robust site performance. The incumbent will bridge the gap between technical health, strategic keyword planning, and cross-departmental collaboration to achieve overarching business goals.

Responsibilities

• Execute in-depth keyword analysis to pinpoint high-impact terms that enhance campaign targeting and content relevance.
• Lead comprehensive technical assessments of website architecture to detect vulnerabilities, diagnose issues, and implement corrective optimization measures.
• Refine on-page elements to maximize keyword alignment and ensure content is optimized for emerging AI-powered search result formats.
• Leverage analytics platforms like Google Analytics and Search Console to monitor performance indicators, track progress, and measure the ROI of SEO initiatives.
• Partner with marketing, content creation, and engineering teams to synchronize SEO tactics with the organization's wider strategic vision.

Requirements

Requirements:

• Proven proficiency in conducting keyword research and executing detailed SEO audits.
• Demonstrated understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to enhance discoverability within AI-centric search environments.
• Hands-on experience utilizing web analytics suites, including Google Analytics and Google Search Console.
• Exceptional interpersonal abilities with a strong track record of effective teamwork and cross-functional communication.