SEO Associate - CrackU

Zoho; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Zoho in Hyderabad is seeking an SEO-focused professional to drive organic visibility and technical excellence across digital assets. You will align content with AI-driven search behaviors while maintaining robust site performance, bridging technical health, keyword strategy, and cross-department collaboration.

The role requires hands-on keyword research, SEO audits, and experience with Google Analytics and Google Search Console, with a strong emphasis on cross-functional teamwork and data-driven

Qualifications

• Proven proficiency in keyword research and SEO audits.
• Understanding of AEO and GEO to enhance AI-centric discoverability.
• Hands-on experience with web analytics tools (GA, GSC).

Responsibilities

• Execute in-depth keyword analysis to improve targeting and content relevance.
• Lead technical assessments of website architecture to detect issues and optimize.
• Refine on-page elements for AI-powered search formats.
• Utilize analytics platforms to monitor performance and ROI of SEO efforts.
• Collaborate with marketing, content, and engineering to align SEO with strategy.

Skills

Keyword research

SEO audits

AEO

GEO

Google Analytics

Google Search Console

Cross-functional collaboration

Tools

Google Analytics

Google Search Console

Job description

This role focuses on driving organic visibility and technical excellence for digital assets through advanced search engine optimization strategies. The position is critical for ensuring content aligns with modern AI-driven search behaviors while maintaining robust site performance. The incumbent will bridge the gap between technical health, strategic keyword planning, and cross-departmental collaboration to achieve overarching business goals.

Responsibilities

• Execute in-depth keyword analysis to pinpoint high-impact terms that enhance campaign targeting and content relevance.
  
• Lead comprehensive technical assessments of website architecture to detect vulnerabilities, diagnose issues, and implement corrective optimization measures.
  
• Refine on-page elements to maximize keyword alignment and ensure content is optimized for emerging AI-powered search result formats.
  
• Leverage analytics platforms like Google Analytics and Search Console to monitor performance indicators, track progress, and measure the ROI of SEO initiatives.
  
• Partner with marketing, content creation, and engineering teams to synchronize SEO tactics with the organization's wider strategic vision.
  

Requirements

Requirements:

• Proven proficiency in conducting keyword research and executing detailed SEO audits.
  
• Demonstrated understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to enhance discoverability within AI-centric search environments.
  
• Hands-on experience utilizing web analytics suites, including Google Analytics and Google Search Console.
  
• Exceptional interpersonal abilities with a strong track record of effective teamwork and cross-functional communication.