Department: Creative / Design
Industry: Advertising, Creative Content & Marketing, Events, Exhibitions & Experiential Marketing
Experience: 25 Years
Employment Type: Full-Time
About the Role
We are looking for a creative and detail-oriented Visualizer who can transform ideas, concepts and marketing briefs into impactful visual presentations and creative solutions.
The candidate should have a strong sense of design, aesthetics, typography, composition, colour theory and visual storytelling. The role involves working on diverse projects across advertising, digital marketing, branding, events, exhibitions, retail experiences and experiential activations.
The ideal candidate should be able to understand a brief, think creatively, develop visual concepts and present ideas effectively through layouts, mood boards, references, mock-ups and presentations.
Key Responsibilities
1. Creative Conceptualisation & Visualization
- Understand client briefs, marketing objectives and creative requirements.
- Develop innovative visual concepts and creative directions for campaigns, events and brand communication.
- Create mood boards, reference boards, storyboards and design layouts.
- Translate abstract ideas into effective visual representations.
- Explore different creative approaches and design styles to communicate ideas.
2. Advertising & Marketing Communication
- Visualise and design concepts for advertising campaigns, brand promotions and marketing initiatives.
- Develop creative layouts for social media, digital campaigns, print advertisements, brochures, catalogues and marketing collaterals.
- Create key visuals, campaign themes and design adaptations across multiple platforms.
- Work on brand identity, brand communication and promotional materials.
3. Events, Exhibitions & Experiential Design
- Conceptualise and visualise event themes, exhibition stalls, pavilions and experiential installations.
- Create 2D layouts, 3D visualisations, event backdrops, stage designs and venue branding concepts.
- Develop spatial concepts for corporate events, product launches, conferences, exhibitions and brand activations.
- Prepare design mock-ups and presentations to help clients understand the proposed experience.
- Coordinate with production, fabrication and execution teams to ensure design feasibility.
4. Presentation & Client Pitching
- Develop visually appealing PowerPoint presentations and creative pitch decks.
- Convert creative ideas into structured visual presentations.
- Create design references, mock-ups and visual storytelling slides for client pitches.
- Support the creative team during internal and client presentations.
- Ensure consistency in design language and quality across all presentation materials.
5. Team Collaboration & Execution
- Work closely with creative directors, art directors, copywriters, content strategists, marketing teams and project managers.
- Coordinate with designers and execution teams to take concepts from ideation to final artwork.
- Incorporate feedback and make creative revisions within agreed timelines.
- Ensure accuracy, quality and consistency in all creative deliverables.
- Manage multiple projects and meet deadlines.
Required Skills & Competencies
- Strong creative thinking and visualisation skills.
- Excellent understanding of design principles, typography, colour combinations and composition.
- Ability to conceptualise and develop original creative ideas.
- Good visual storytelling and presentation skills.
- Understanding of branding, advertising and marketing communication.
- Ability to visualise physical spaces, event environments and exhibition designs.
- Strong attention to detail and aesthetic sensibility.
- Ability to work independently as well as in a team.
- Good communication, time management and problem‑solving skills.
Software Proficiency
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDRAW (added advantage)
- PowerPoint / Keynote
- SketchUp / 3D visualisation software (added advantage)
- AI-based creative tools for ideation and visual exploration (added advantage)
Candidates should have working knowledge of:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDRAW (added advantage)
- PowerPoint / Keynote
- SketchUp / 3D visualisation software (added advantage)
- AI-based creative tools for ideation and visual exploration (added advantage)
Qualification & Experience
- Degree or Diploma in Applied Arts, Commercial Arts, Graphic Design, Visual Communication or a related creative discipline.
- 2-5 years of relevant experience in an advertising agency, creative studio, marketing agency, event company or exhibition design agency.
- A strong portfolio demonstrating conceptualisation, campaign visualisation, presentation design and event/exhibition-related work is essential.