Senior User Experience Researcher, Google Ads

Google Inc.; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Google Hyderabad is seeking a Senior User Experience Researcher to advance qualitative UX research for Google Ads. You will advocate for user-centered roadmaps and collaborate with ML/AI teams to improve AI-assisted experiences across ad products and customer support tooling.

You will mentor junior researchers, lead key workstreams, and translate findings into strategic narratives that influence product decisions. Strong communication and cross-functional partnership are essential.

Qualifications

• Bachelor's degree in HCI, Psychology, or a related field, or equivalent practical experience.
• 6 years of experience in an applied Qualitative UX Research or a similar role.
• Experience with research methods (e.g., usability, studies, contextual inquiries, 1:1 interviews, unmoderated research studies).

Responsibilities

• Advocate for user centered product roadmaps influenced by user research.
• Lead the research agenda for critical workstreams, taking into account product mission, team priorities, and a global user base.
• Develop and provide leadership with a well-founded point of view, tell compelling user stories and have experience leveraging and using AI tools for efficient data processing and analysis.
• Examine existing data and product designs to generate hypotheses and plans for high-impact research. Identify meaningful patterns and correlate signals to provide coherent research insights.
• Collaborate with Data Scientists, UX Designers, Product Managers, Engineers, and UXR partners to deliver impactful research. Also, work with business operations teams to ensure connection between UX and Business metrics.

Skills

Qualitative UX Research

Mentoring

User interviews

Education

Bachelor's degree in HCI, Psychology or related field

Tools

AI tools for data processing

Job description

Senior User Experience Researcher, Google Ads

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

• Bachelor's degree in Human-Computer Interaction (HCI), Psychology, or a related field, or equivalent practical experience.
• 6 years of experience in an applied Qualitative UX Research or a similar role.
• Experience with research methods (e.g., usability, studies, contextual inquiries, 1:1 interviews, unmoderated research studies).

Preferred qualifications:

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related fields.
• Experience with research methods (e.g., participatory research, conducting surveys, contextual inquiries, diary studies, unmoderated research studies).
• Experience analyzing user behavior in B2B contexts, enterprise software, CRM platforms, or support tooling.
• Expertise in utilizing AI technologies across the end-to-end research lifecycle from project scoping and study design to data analysis and reporting to drive efficiency and depth of insights.
• Ability to influence product decisions and strategy with insights and user data.

About the job

As a researcher in Customer Engagement (CE) you will be an advocate for both the Google customer and our internal users who make great support experiences possible. Empower Google to intelligently engage customers and help them succeed at scale. You will focus on the customer empower Google’s customers and the Googlers who serve them. Focus on Ads and the Ads-supported consumer space. You will bring transformational changes with AI Partner with ML/AI teams to reduce tedium and increase velocity, allowing users to focus on human-only nuances and perspectives. You will drive broader adoption, resulting in a better understanding of Google’s customers which powers insightful suggestions and helps our customers achieve success.

This role works on a program that evaluates current AI experiences and sets the direction for both near-term improvements and the long-term goal for support experiences. Collecting and analyzing user behaviors, needs and challenges related to usage and AI experiences across a variety of products. Translate findings into compelling narratives and strategic recommendations that guide product prioritization and enhance AI model quality. Collaborate closely with fellow researchers, design, product manager, and engineering to build a holistic understanding of the user experience, integrating insights from multiple workstreams. Advocate a user-informed approach to product development, ensuring user needs are at the front of our AI strategy.

Responsibilities

• Advocate for user centered product roadmaps influenced by user research.
• Lead the research agenda for critical workstreams, taking into account product mission, team priorities, and a global user base.
• Develop and provide leadership with a well-founded point of view, tell compelling user stories and have experience leveraging and using AI tools for efficient data processing and analysis.
• Examine existing data and product designs to generate hypotheses and plans for high-impact research. Identify meaningful patterns and correlate signals to provide coherent research insights.
• Collaborate with Data Scientists, UX Designers, Product Managers, Engineers, and User experience researchers (UXR) partners to deliver impactful research. Also, work with business operations teams to ensure connection between UX and Business metrics.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.