Senior Territory Sales Executive - Azamgarh

Tataconsumer; Azamgarh; On-site; INR 450,000 - 650,000; Full time

Job summary

Tataconsumer in Azamgarh is seeking a Senior Territory Sales Executive to drive primary and secondary sales across the General Trade network. You will develop the channel partner base, implement distribution objectives, and ensure strong market reach and penetration.

The role requires monitoring sales data, coordinating with CFA for stock, managing field teams, and delivering promotional inputs. A frontline consumer goods sales background and regional knowledge are essential to achieve ambitious

Qualifications

• 2–8 years in consumer goods frontline sales.
• Graduate or post-graduate preferred.
• Experience with channel distribution and retail trade.

Responsibilities

• Drive primary & secondary sales across the territory.
• Develop the channel partner network and implement distribution objectives to drive reach & penetration.
• Increase number of retail outlets; maintain high service levels and drive visibility across categories.
• Prepare market execution plan (day-wise MJP) and submit weekly reports.
• Provide inputs for promotions, local activations and demand forecasting.
• Regular analysis of sales data to identify gaps and provide insights to the Area Sales Manager.
• Ensure timely submission of stockist claims with supporting documents.
• Build capability of indirect sales force through coaching and training in market work.
• Coordinate with CFAs for stock conversion and timely deliveries.

Skills

Sales & distribution

Channel partners

People management

Retail distribution

Market analysis

Promotions planning

Education

Graduate / Post-graduate

Job description

Senior Territory Sales Executive - Azamgarh

Designation: Senior Territory Sales Executive - Azamgarh

Function: General Trade

Location: Azamgarh

Reporting To: Senior Area Sales Manager - East UP2

Job Description

Key Deliverables in this role:

• Drive Primary & Secondary Sales
• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory
• Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
• Prepare market execution plan (day-wise MJP) & submit weekly reports
• Provide ground-level inputs for promotions, local activations & demand forecasting exercise
• Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory
• Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines
• Capability building of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training
• Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery
• Co-ordination with Finance team for pricing issues, accounts settlement, claims management.
• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

Critical success factors for the Role

• Proven and deep knowledge of sales and distribution system
• Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation, retail and wholesale trade mechanics and evaluation of distribution health indicators
• Knowledge of competitor mapping and benchmarking
• People management skills to handle indirect sales force

Desirable success factors for the Role

• A graduate / post-graduate with 2 – 8 years of prior work experience in a consumer goods sales environment in a frontline sales role