Senior Technical Marketing Engineer

NetApp; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

NetApp in Bengaluru seeks a Senior Technical Marketing Engineer to own technical marketing end-to-end for cloud storage and unified control planes for hybrid multi-cloud. You will craft narratives, prove value, and shape competitive stories alongside Product Marketers and engineers.

You will develop technical content, run webinars, and enable the field with demos and talk tracks, while measuring impact and driving continuous improvements. Strong writing and presentation skills are essential.

Qualifications

• Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
• A Master’s degree is a plus.

Responsibilities

• Collaborate with Product Management and Engineering across the product lifecycle to understand NetApp products and solutions and how they solve customer challenges.
• Own technical marketing end-to-end for assigned technology areas, integrate technical narrative into product/solutions storytelling, create claims and proof of value, and develop competitive positioning.
• Produce technical content and enablement assets: decks, solution briefs, whitepapers, blogs, videos, talk tracks, demo scripts.
• Act as a technical subject matter expert in webinars and conferences; evangelize NetApp and technologies at events and social media.
• Measure asset utilization and impact; drive improvements based on data and field insights.

Skills

8+ years experience

Technical storytelling

Technical writing

Public speaking

Demo management

Content creation

Program management

Scripting basics

Competitive analysis

Cross-functional collaboration

Education

Bachelor’s degree in CS/Engineering/IS (or equivalent)

Tools

Python

PowerShell/Bash

Ansible

Terraform

Job description

Job Summary

As a Senior Technical Marketing Engineer at NetApp, you will own technical marketing end-to-end for one or more assigned technology domains within the NetApp portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more NetApp products and potentially partner products. You will do so working side-by-side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Portfolio Marketing (IPPM) team at NetApp, and in partnership with Product Managers and Engineers in one or more NetApp business units that also report to our Chief Product Officer. This specific TME role will support one or more of the following areas: public cloud storage services based on NetApp technology, unified control plane for hybrid multi-cloud environments.

Key Responsibilities

• Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.


• Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.


• Produce consistent technical content and enablement: technical marketing decks, solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).


• Act as a technical subject matter expert in webinars and virtual events; evangelize NetApp and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.


• Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.

Job Requirements

• 8+ years in technical marketing , sales engineering, solutions architecture, developer relations, or related roles.


• Demonstrated expert-level understanding in public cloud storage, storage and data management, and/or unified control planes for hybrid multi-cloud environments. Note that it is not required that a candidate have specific existing expertise on NetApp technologies or the data infrastructure market, but any such expertise is highly desired.


• Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.


• Excellent technical writing, communication, and storytelling skills ; customer-centric mindset with a bias for action and continuous improvement.


• Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences. Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.


• Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail.


• Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media.


• Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.)


• Facility with competitive/alternatives analysis and building data-backed, testable claims.


• Strong collaboration and program management skills; able to coordinate cross-functionally with Product Management, Engineering, Sales, and the broader Integrated Product & Portfolio Marketing organization; manage multiple priorities and deadlines.

Education

Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience). A Master’s degree is a plus.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.