Director, Technical Marketing Engineer

NetApp; Bengaluru; Hybrid; INR 4,200,000 - 6,200,000; Full time

Job summary

NetApp in Bangalore seeks a Director, Technical Marketing Engineering to build and lead a center of excellence. You will craft technical narratives, own proof of value, and guide a growing team of TMEs across assigned technology areas. This role reports to IPPM TEM and partners with Product Management and Engineering globally.

You will drive high-quality content, enablement, and demos, while staying hands-on enough to influence product strategy and regional execution.

Qualifications

• 15+ years in technical marketing or related roles with people management.
• Proven ability to build and scale a high-performing tech team in Bangalore.
• Expert-level understanding of enterprise tech and NetApp technologies is preferred.
• Ability to craft technical narratives, value proofs, and competitive positioning.

Responsibilities

• Build and lead the Bangalore TME team and scale to a regional center of excellence.
• Serve as in-region senior contact for PM and Eng partners with in-person work in Bangalore.
• Own end-to-end technical marketing for multiple technology areas.
• Collaborate with Product Management and Engineering across the lifecycle.
• Direct production of high-quality technical content and enablement.
• Oversee demos, sandboxes, and self-service assets; leverage AI tools.

Skills

Leadership

Team building

Public speaking

Technical storytelling

Cross-functional collaboration

Strategic thinking

Mentoring

Education

Bachelor’s degree in CS/Engineering

MBA is a plus

Tools

AI-enabled demo tools

Demo catalogs

Job description

Job Summary

Are you ready to build and lead NetApp's technical marketing presence in India? As Director, Technical Marketing Engineering, you will build NetApp's center of excellence for technical marketing in our Bangalore, India office. from the ground up: taking on an early-stage team and rapidly growing both its size and its impact. You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As the team's leader, you will set the technical and quality bar for the team, and build the org design, hiring plan, and structure the team needs as it scales. You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams in India and worldwide. As the senior TME leader based in Bangalore, you will be the primary point of local leadership and escalation for India-based Product Management and Engineering partners, and you will partner closely with peer TME leaders across the Americas and EMEA to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions. If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.

Key Responsibilities

• Build and lead the Bangalore TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
• Serve as the senior in-region point of contact for India-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp Bangalore office a majority of the time.
• Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
• Collaborate with Product Management and Engineering across the product lifecycle, in India and globally, to build - and ensure your team builds - expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
• Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
• Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
• Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
• Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
• Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.

Job Requirements

• 15+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
• Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent. Prior experience hiring and developing technical talent in the Bangalore area strongly preferred.
• Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain - and coach others toward - expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
• Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
• Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
• Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
• Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
• Strong cross-functional and cross-regional collaboration skills, able to represent Bangalore and India within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
• Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
• Facility with competitive/alternatives analysis and building data-backed, testable claims.

Education

• Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
• Master’s degree or MBA is a plus.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You’ll Thrive at NetApp

At NetApp, you won't wait for the perfect moment-you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support- rather than replace- human decision-making.