Senior Specialist – Content – India

Synoptek; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Synoptek is seeking a Senior Specialist – Content to develop and optimize strategic content that aligns with brand positioning, lead generation, and internal communications. You will partner with Marketing, HR, and leadership to maintain editorial standards and drive audience engagement across channels.

You will lead content planning, ghostwriting for executive messaging, and think strategically about storytelling frameworks while improving content quality and operational efficiency.

Qualifications

• Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
• Certifications in content marketing, copywriting, inbound marketing, or digital communications preferred.
• 5–8 years of experience in content development and corporate communications.

Responsibilities

• Develop, create, edit, and optimize long-form and short-form content including blogs, whitepapers, case studies, emails, newsletters, executive messaging, and presentation materials.
• Collaborate with Marketing, HR, Leadership, Business Units, and cross-functional teams to support external campaigns and internal communication initiatives.
• Maintain and enforce brand voice, tone, messaging consistency, and editorial standards across all channels.
• Support employer branding including internal newsletters, employee engagement content, and internal events.
• Analyze content performance using SEO metrics and web analytics to drive optimization.

Skills

Content Development

Editorial Management

Corporate Communications

Content Strategy

SEO Optimization

Copywriting

Blog Writing

Whitepapers

Case Studies

Executive Messaging

Internal Communications

Employer Branding

Brand Voice Management

Education

Bachelor's degree in Communications/Marketing/English/Journalism

Tools

CMS platforms

SEO tools

Content analytics

Project management tools

Job description

Job Description

At Synoptek, we think globally and act locally. As the world's first Managed Experience Provider (MxP™), Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client base to grow and transform their businesses. We are excited to have experienced continuous growth and, in keeping with that momentum, we are seeking to add talent to our team. When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, drives growth, and delivers clarity. This is an exciting opportunity for you to be a part of this journey!!

Job Description

At Synoptek, we think globally and act locally. As the world's first Managed Experience Provider (MxP™), Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client base to grow and transform their businesses. We are excited to have experienced continuous growth and, in keeping with that momentum, we are seeking to add talent to our team. When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, drives growth, and delivers clarity. This is an exciting opportunity for you to be a part of this journey!!
The Senior Specialist – Content is responsible for developing, managing, optimizing, and supporting strategic content initiatives aligned with business objectives, brand positioning, lead generation, and internal communication requirements. This role collaborates closely with Marketing, HR, Business Units, Leadership, and cross-functional teams to deliver high-quality content solutions that support brand visibility, audience engagement, and organizational communication initiatives. This role contributes strategic and operational leadership across content development initiatives by supporting editorial planning, executive communications, SEO optimization, brand consistency, and storytelling frameworks while promoting content best practices across multiple communication channels. The Senior Specialist – Content plays a key role in improving content quality, audience engagement, operational efficiency, and overall brand consistency while supporting continuous improvement initiatives and global communication strategies.

Mandatory Skills

Content Development, Editorial Management, Corporate Communications, Content Strategy, SEO Optimization, Copywriting, Blog Writing, Whitepapers, Case Studies, Executive Messaging, Internal Communications, Employer Branding, Brand Voice Management

Role

Develop, create, edit, and optimize long-form and short-form content including blogs, whitepapers, case studies, emails, newsletters, executive messaging, and presentation materials; collaborate with Marketing, HR, Leadership, Business Units, and cross-functional teams to support external marketing campaigns and internal communication initiatives; maintain and enforce brand voice, tone, messaging consistency, and editorial standards across all communication channels; support employer branding initiatives including internal newsletters, employee engagement content, internal events, and employer review platform content; translate business objectives into audience-focused storytelling campaigns aligned with organizational goals and brand positioning; support thought leadership initiatives through executive ghostwriting, strategic messaging, and communication framework development; proofread, review, and refine content developed by internal teams to ensure editorial accuracy and consistency; optimize content using SEO best practices, keyword strategies, engagement metrics, and web analytics insights; support media relations and PR activities through press releases, external communication materials, and story positioning initiatives; leverage CMS platforms, publishing tools, and content planning systems to support publishing workflows and analytics tracking; maintain content calendars, editorial guidelines, style guides, and operational documentation related to content development activities; analyze content performance metrics, engagement data, SEO insights, and reporting trends to support continuous content optimization initiatives; collaborate effectively with executives, stakeholders, and cross-functional teams to support strategic communication objectives; support continuous improvement initiatives related to content effectiveness, brand consistency, audience engagement, and operational efficiency.

Job-related Experience

• Experience with CMS platforms, SEO tools, content analytics, and project management tools preferred.

Flsa

Exempt

EEO Statement

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.

Location

Ahmedabad, Gujarat, India

Education Qualification

Bachelor’s degree in Communications, Marketing, English, Journalism, or related field required. Certifications in content marketing, copywriting, inbound marketing, or digital communications preferred.

Desirable Skills

B2B Technology Content, Managed Services Industry Knowledge, Thought Leadership Development, Ghostwriting, AI-based Writing Tools, Grammarly, Jasper, Content Performance Reporting, Brand Positioning, Media Relations, Workflow Optimization

Experience

5 to 8 Years