Content Strategist

Signity Software Solutions; Mohali; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Signity Software Solutions in Mohali seeks a seasoned Content Strategist with 10+ years of experience to lead and execute content strategies across corporate, product, technology, and marketing channels. The role emphasizes both strategic thinking and hands-on delivery.

You will own the editorial calendar, mentor writers, and develop high-quality technical blogs, whitepapers, and case studies, collaborating with Product, Engineering, and Sales to align content with business goals.

Qualifications

• 10+ years of experience in content strategy, content marketing, or product marketing.
• Strong experience in B2B technology and product content.
• Proven leadership and team management experience.
• Solid understanding of AI/ML, Generative AI, LLMs, RAG, cloud, and software development.

Responsibilities

• Own and drive the overall content strategy, roadmap, editorial calendar, and publishing workflows.
• Lead, mentor, and manage content writers and external content partners.
• Develop and maintain content standards, brand voice, and quality benchmarks.
• Create product marketing content: product pages, landing pages, case studies, and sales enablement materials.

Skills

Content strategy

Leadership

SEO

Technical writing

B2B content

Education

Bachelor's degree in English/Journalism/Marketing

Tools

WordPress/CMS

Google Analytics

Google Search Console

HubSpot

Ahrefs

SEMrush

Job description

Content Strategist

Full Time - Mohali

We are looking for an experienced Content Strategist with 10+ years of experience to lead and execute content strategies across corporate, product, technology, marketing, and digital channels.

The ideal candidate should have strong expertise in technical writing, B2B content marketing, product marketing, SEO, storytelling, and content team leadership. The role requires close collaboration with Product, Engineering, Sales, SEO, and Marketing teams to transform complex technology and product concepts into clear, engaging, and business-focused content.

This is a hands-on leadership role requiring both strategic thinking and strong execution.

Educational Qualifications

Bachelors degree in English, Journalism, Mass Communication, Marketing, Communications, or a related field. Relevant certifications in Content Marketing, SEO, Digital Marketing, or Technical Writing will be an added advantage.

Time to Join

Immediate joiners or candidates who can join within 1520 days will be preferred.

Responsibilities

• Own and drive the overall content strategy, roadmap, editorial calendar, and publishing workflows.
• Lead, mentor, and manage content writers and external content partners.
• Develop and maintain content standards, brand voice, editorial guidelines, and quality benchmarks.
• Create and oversee product marketing content, including product pages, landing pages, solution briefs, case studies, brochures, sales enablement content, and product messaging.
• Develop high-quality technical blogs, whitepapers, technical guides, thought leadership articles, case studies, and solution explainers.
• Work closely with Product, Engineering, SMEs, Sales, SEO, and Marketing teams to understand technical concepts and business objectives.
• Develop content strategies aligned with customer journeys, business goals, lead generation, and product growth.
• Drive SEO, AEO, and GEO-focused content strategies, including keyword research, search intent, topic clusters, internal linking, and content optimization.
• Monitor content performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and HubSpot.
• Develop content for websites, blogs, campaigns, email, social media, newsletters, presentations, and multimedia channels.
• Support product launches, GTM initiatives, brand campaigns, executive thought leadership, and demand-generation activities.
• Leverage Generative AI and content automation tools to improve content quality, productivity, and scalability.
• Stay updated with emerging technologies including AI, LLMs, RAG, AI Agents, NLP, and AI-powered search.

Requirements

• 10+ years of relevant experience in content strategy, content marketing, technical writing, or product marketing.
• Strong experience in B2B technology and product content.
• Proven leadership and team management experience.
• Good understanding of AI/ML, Generative AI, LLMs, RAG, cloud, software development, automation, and emerging technologies.
• Strong technical writing skills with the ability to simplify complex concepts for technical and non-technical audiences.
• Strong knowledge of SEO, AEO/GEO, keyword research, search intent, and content performance analytics.
• Experience with WordPress/CMS, Google Analytics, Google Search Console, HubSpot, Ahrefs, SEMrush, or similar tools.
• Excellent writing, editing, proofreading, storytelling, communication, and strategic thinking skills.
• Strong stakeholder management, project management, and cross-functional collaboration abilities.
• Experience with product launches, GTM content, sales enablement, competitive positioning, and demand generation will be preferred.
• Experience creating technical documentation, developer guides, knowledge bases, API-related content, or product documentation will be an advantage.
• Willingness to work full-time from the Mohali, Punjab office.