Senior Manager – Marketing

Synoptek; Ahmedabad District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Synoptek in Ahmedabad, India seeks a Senior Manager Marketing to lead strategic marketing initiatives, brand storytelling, and multi-channel go-to-market campaigns. You will oversee campaigns, executive communications, and content development, aligning with global brand guidelines and organizational goals.

The role requires leadership across cross-functional teams, stakeholder collaboration, and measurement of branding effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Journalism, English Literature, Public Relations, or related field.
• Master's degree preferred.

Responsibilities

• Develop and execute content strategies aligned with brand guidelines across digital, media, sales, and social channels.
• Create and review marketing assets such as eBooks, whitepapers, blogs, guides, infographics, and audio-visual content.
• Collaborate with C-suite executives to create thought leadership content and coordinate with designers, sales teams, influencers, and stakeholders for audience-focused campaigns.
• Drive external communications through newsletters and public relations initiatives; support internal communications and employer branding activities.
• Lead GTM initiatives including service launches, surveys, brand audits, and branding exercises; manage multiple projects and cross-functional teams across global markets.

Skills

Marketing Strategy

Content Strategy

Brand Storytelling

Campaign Management

Go-to-Market Strategy

Thought Leadership Content

Stakeholder Management

Cross-functional Collaboration

Project Management

Brand Management

Public Relations

Education

Bachelor's degree in Marketing, Business Administration, Communications, Journalism, English Literature, Public Relations, or related field

Master's degree preferred

Job description

Job Description

At Synoptek, we think globally and act locally. As the world's first Managed Experience Provider (MxP), Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client base to grow and transform their businesses. We are excited to have experienced continuous growth and, in keeping with that momentum, we are seeking to add talent to our team. When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, drives growth, and delivers clarity. This is an exciting opportunity for you to be a part of this journey!!

Job Description

At Synoptek, we think globally and act locally. As the world's first Managed Experience Provider (MxP), Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client base to grow and transform their businesses. We are excited to have experienced continuous growth and, in keeping with that momentum, we are seeking to add talent to our team. When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, drives growth, and delivers clarity. This is an exciting opportunity for you to be a part of this journey!!

The Senior Manager Marketing is responsible for leading strategic marketing initiatives, brand storytelling, content strategy, and multi-channel go-to-market campaigns to strengthen Synoptek's market presence and customer engagement. This role oversees campaign planning, executive communications, branding initiatives, stakeholder collaboration, content development, and project execution while ensuring alignment with organizational goals and brand guidelines across global markets.

Mandatory Skills

• Marketing Strategy
• Content Strategy
• Brand Storytelling
• Campaign Management
• Go-to-Market Strategy
• Thought Leadership Content
• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Brand Management
• Public Relations

Role

Develop and execute content strategies aligned with brand guidelines across digital, media, sales, and social channels; create and review marketing assets such as eBooks, whitepapers, blogs, guides, infographics, and audio-visual content; collaborate with C-suite executives to create thought leadership content; coordinate with designers, sales teams, influencers, and stakeholders for audience-focused campaigns; drive external communications through newsletters and public relations initiatives; support internal communications and employer branding activities; lead GTM initiatives including service launches, surveys, brand audits, and branding exercises; manage multiple projects and cross-functional teams across global markets; oversee vendor management including reporting, coordination, and payments; monitor campaign metrics, branding effectiveness, and project execution timelines.

Flsa

Exempt

EEO Statement

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.

Location

Ahmedabad, Gujarat, India

Education Qualification

Bachelor's degree in Marketing, Business Administration, Communications, Journalism, English Literature, Public Relations, or related field. Master's degree preferred.

Desirable Skills

• Master's Degree
• Global Market Exposure
• North American Market Experience
• Creative Problem Solving
• Audio-Visual Content Development
• Customer-Centric Surveys
• Branding Audits
• Employer Branding Initiatives
• Strategic Thinking
• Marketing Analytics

Experience

10 to 12 Years