Sr. Content Writer

SynapseIndia (Events); Dadri; On-site; INR 500,000 - 1,200,000; Full time

Benefits offered by this job

Medical Insurance

WeekendOff 2nd & last Saturday

On-site Noida Office

Job summary

SynapseIndia is seeking a Sr. Content Writer to craft technically strong, SEO-driven content for website, blogs, service pages and digital platforms, targeting international clients and business leads.

The role requires translating complex tech into clear, customer-focused content and collaborating with SEO, marketing, design, and SME teams. The successful candidate will create blogs, articles, video scripts and social posts, while leveraging AI writing tools to accelerate research and drafting,

Qualifications

• Minimum 3 years of experience in content writing in IT services or technology industry.
• Strong expertise in SEO content writing, including keyword research and on-page optimization.
• Proven experience writing blogs, articles, landing pages, service pages to attract international clients.
• Excellent technical content writing skills to explain complex tech concepts in a business-friendly way.
• Experience creating content for employee and technical explainer videos and YouTube.
• Ability to write product, software, technology reviews, case studies, and success stories.
• Experience drafting posts for LinkedIn, Instagram, Facebook and other platforms.
• Proficiency in drafting press releases for company events, launches and partnerships.
• Hands-on use of AI-powered writing tools for research, ideation, drafting, optimization, while ensuring originality and brand consistency.
• Excellent English writing, grammar, proofreading and storytelling skills.
• Strong understanding of B2B content marketing, lead generation and international audiences.
• Ability to research technical topics, collaborate with technical teams, and translate into business value.

Responsibilities

• Create SEO-optimized technical content for SynapseIndia's website, blogs, service pages and other digital platforms for international clients.
• Develop technical content around web/mobile development, software engineering, AI/ML, cloud services and related tech.
• Write blogs, articles, thought leadership and industry insights to boost online authority and rankings.
• Translate complex concepts into customer-focused content addressing international prospects' needs.
• Create content for YouTube videos, including explainer scripts and culture videos.
• Write software, product, service and technology reviews to demonstrate value.
• Plan and create technical and non-technical social media content for LinkedIn, Instagram and Facebook.
• Draft press releases and corporate communications for events, milestones and partnerships.
• Utilize AI tools to speed up research and content creation while maintaining originality.
• Collaborate with SEO, marketing, design, video teams and SMEs to ensure accurate content.
• Maintain consistent brand voice across channels and ensure content is informative, engaging and conversion-focused.
• Review and update existing content to improve relevance, readability and SEO performance.

Skills

SEO content writing

Keyword research

On-page SEO

Technical content

Video content writing

Editing & proofreading

English writing

B2B content marketing

Lead generation

Content strategy

ChatGPT

Claude

Gemini

Tools

ChatGPT

Claude

Gemini

Job description

SynapseIndia is a software development company with over 26 years of experience, featuring development offices in India and the USA. We serve clients worldwide, delivering innovative solutions tailored to their needs. Our Noida SEZ office is conveniently located just a 10-minute walk from the nearest metro station.

Why work with us?

• Partnerships with Industry Leaders: We are a Google and Microsoft partner, staffed by certified professionals.
• Global Presence: As a multinational corporation, we have clients and employees across the globe.
• Structured Environment: We follow CMMI Level-5 compliant processes to ensure quality and efficiency.
• Timely Salaries: We have consistently paid salaries on time since our inception.
• Job Stability: Despite market fluctuations, we have not had to lay off employees.
• Work-Life Balance: Enjoy weekends off on the 2nd and last Saturday of every month, with no night shifts.
• Our employees are 100% satisfied, thanks to a culture of trust and growth opportunities.
• Eco-Friendly Workplace: We promote health and well-being with special anti-radiation and energy removal features in our offices.
• We prioritize the job security of all our employees.
• We celebrate all festivals with enthusiasm and joy.
• Yearly Appraisals: Exceptional performers can receive over 100% increments during appraisals.
• We recognize and reward top performers on a monthly basis for their outstanding contributions.
• We provide Accidental and Medical Insurance to our employees.

Who are we looking for?

Designation: Sr. Content Writer

Experience Range: 3+ years

What is the work?

• Create high-quality, SEO-optimized technical content for SynapseIndia's website, blogs, service pages, landing pages, and other digital platforms, with a primary focus on attracting international clients and generating qualified business leads.
• Develop compelling technical content around web development, mobile app development, software engineering, AI/ML, cloud solutions, and other relevant technology services offered by the company.
• Write informative blogs, articles, thought leadership pieces, and industry insights that demonstrate SynapseIndia's technical expertise, strengthen its online authority, and improve organic search rankings.
• Translate complex technical concepts, project capabilities, and technology solutions into clear, customer-focused content that addresses the challenges and business needs of international prospects.
• Create content for YouTube videos, including technical explainer scripts, employee interviews, company culture videos, project showcases, and other video marketing initiatives.
• Write engaging software, product, service, and technology reviews that build credibility, communicate value, and support the company's digital marketing objectives.
• Plan and create technical and non-technical social media content for LinkedIn, Instagram, and Facebook to increase brand awareness, engagement, and visibility among international audiences.
• Draft professional press releases and corporate communications for company announcements, events, milestones, partnerships, achievements, and other important business updates.
• Use AI writing tools effectively to accelerate content research and creation, improve productivity, generate ideas, and optimize content quality without compromising originality, accuracy, and the company's brand voice.
• Conduct keyword research, competitor analysis, and content gap analysis to identify opportunities for improving search visibility and attracting relevant international traffic.
• Work closely with SEO specialists, digital marketing teams, business development professionals, designers, video teams, and technical subject matter experts to develop accurate and effective content.
• Maintain consistent messaging and brand voice across all content channels while ensuring that content is informative, engaging, conversion-focused, and aligned with SynapseIndia's business goals.
• Review and update existing website content to improve relevance, readability, SEO performance, and conversion potential.
• Primary objective: Create technically strong, SEO-driven, and business-focused content that positions SynapseIndia as a trusted technology partner and attracts international clients looking for reliable IT services and software development solutions.

What skills and experience are we looking for?

• Minimum 3 years of experience in content writing, preferably in the IT services, software development, or technology industry.
• Strong expertise in SEO content writing, including keyword research, search intent optimization, on-page SEO, and creating content that improves organic traffic and search engine visibility.
• Proven experience in writing website blogs, articles, landing pages, service pages, and other web content to attract and engage international clients.
• Excellent technical content writing skills, with the ability to explain complex technical concepts, software solutions, web applications, mobile applications, and emerging technologies in a clear, engaging, and business-oriented manner.
• Experience in creating content for employee videos, technical explainer videos, YouTube videos, and other video-based marketing initiatives.
• Ability to write product reviews, software reviews, technology reviews, case studies, customer success stories, and solution-oriented content.
• Experience in writing both technical and non-technical posts for LinkedIn, Instagram, Facebook, and other relevant social media platforms.
• Proficiency in drafting press releases for company events, business announcements, technology launches, achievements, partnerships, and corporate updates.
• Hands-on experience using AI-powered content writing tools such as ChatGPT, Claude, Gemini, or similar platforms for research, ideation, drafting, optimization, and editing, while ensuring originality, factual accuracy, and brand consistency.
• Excellent English writing, grammar, proofreading, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.
• Strong understanding of B2B content marketing, lead generation, brand positioning, and writing for international audiences, particularly in the IT services and software development domain.
• Ability to research technical topics independently, collaborate with technical teams, and convert technical information into compelling content that communicates business value.