Senior Specialist - Brand Marketing

Stay Vista; Mumbai; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

StayVista, India's largest villa hospitality brand, is seeking a Senior Specialist to amplify brand growth across South India by localizing national marketing strategies for city-level demand. You will drive regional campaigns, influencer collaborations, partnerships, and high-quality regional content to keep StayVista top of mind and boost bookings.

You'll build strong local networks, oversee events and activations, and collaborate with premium lifestyle brands to unlock on-ground

Qualifications

• 2–3 years of experience in influencer marketing, partnerships or social media.
• Strong local network and cultural understanding for regional campaigns.
• Ability to execute regional marketing plans aligned with central campaigns and events.

Responsibilities

• Drive regional marketing output including influencer collaborations and content assets.
• Localize national campaigns to city-level demand and plan events.
• Build regional networks and drive bookings through partnerships.
• Coordinate on-ground activations with premium brands and venues.
• Visit properties to capture Reels and Stories aligned with brand aesthetics.

Skills

Influencer marketing

Partnerships

Social media

Content creation

Job description

StayVista is India’s largest villa hospitality brand and has redefined group getaways. Our handpicked luxury villas are present in every famous holiday destination across the country. We curate unique experiences paired with top-notch hospitality, creating unforgettable stays. Here, you will be a part of our passionate team, dedicated to crafting exceptional getaways and curating one-of-a-kind homes. We are a close-knit tribe, united by a shared love for travel and on a mission to become the most loved hospitality brand in India.

Why Work With Us?

At StayVista, you're part of a community where your ideas and growth matter. We’re a fast-growing team that values continuous improvement. With our skill upgrade programs, you’ll keep learning and evolving, just like we do. And hey, when you’re ready for a break, our villa discounts make it easy to enjoy the luxury you help create.

Your Role

As a Senior Specialist at StayVista , you will be responsible for driving on-ground and digital brand growth for StayVista across South India, while localizing the national marketing strategy to suit city-level demand. You will be responsible for capturing city-led demand and ensuring properties remain top-of-mind through local events, influencer collaborations, partnerships, and high-quality regional content. Additionally, you will be responsible for building strong local networks and driving regional awareness, engagement, and bookings.

About You

• Drive consistent regional marketing output, including influencer and digital collaborations, community and sports tie-ups, restaurant partnerships, creation of content assets, and maintaining an active regional social media presence
• Execute regional marketing plans aligned with central campaigns and leverage local travel triggers like long weekends, school breaks, and festivals
• Drive demand from key source cities to Southern property clusters
• Identify and onboard regional influencers and execute monthly collaborations as per brand guidelines
• Build and maintain a strong repeat creator network
• Execute digital collaborations with local brands, communities, and platforms, focusing on high visibility
• Partner with premium lifestyle brands (sports, auto, alcobev, wellness) for on-ground activations
• Manage monthly experience-led events (e.g., tournaments, clubs) to drive group bookings and repeat engagement
• Identify and collaborate with premium restaurants, chefs, and F&B brands to enable curated villa dining experiences
• Visit properties to create high-quality Reels and Stories aligned with brand aesthetics
• Support performance marketing with content inputs
• Identify local demand opportunities across corporate partnerships, group getaways, micro-events, and co-working
• Drive regional awareness, engagement, and booking intent
• 2–3 years of experience in influencer marketing, partnerships, or social media
• Strong local network and cultural understanding
• Comfortable with on-ground execution and coordination
• Basic content creation skills preferred
• This position includes tasks supporting Owner and Guest Management, as determined by organizational needs

Bonus Points - These are non-essential, but a bonus if you have them!

• Prior experience in scaling regional marketing campaigns that directly drove measurable bookings or revenue growth in the hospitality, travel, or lifestyle sector

Key Metrics: What you will drive and achieve

• Community & Sports Tie-ups
• Content Creation (On-ground)
• Local Demand & Brand Building
• Curious : Here, your curiosity fuels innovation.
• User-Centric : You’ll anticipate the needs of all our stakeholders and exceed expectations.
• Resourceful : You’ll creatively optimise our resources with solutions that elevate experiences in unexpected ways.
• Aspire : Keep learning, keep growing—because we’re all about continuous improvement.
• Trust : Trust is our foundation. You’ll work in a transparent, reliable, and fair environment.
• Enjoy : We believe in having fun while building something extraordinary.

StayVista Spirit: Our Behavioral Competencies – How We Work Together

• Business Acumen: You grasp the basics of our company, customers, and services, always thinking ahead in your work. You’re mindful of costs and benefits, making smart decisions while learning from risks and mistakes.
• Change Management: You’re open to change, adjusting quickly to new information or challenges. Always eager to learn, you find creative ways to improve your work and seek feedback for growth.
• Leadership: You set clear goals, guide your team with energy, and take full responsibility for the work, ensuring others respect your leadership through action.
• Customer Centricity: You understand both internal and external customer needs and take ownership in addressing any service issues. You maintain clear communication and handle customer interactions with patience and respect.
• Teamwork: You collaborate well with others, respecting diverse opinions and always contributing positively to the team. You keep lines of communication open and share your thoughts without judgment.
• Result Orientation: You take responsibility for completing tasks and proactively tackle challenges to exceed expectations. You’re quick to spot issues and address them efficiently, making decisive decisions with resourcefulness.
• Planning and Organizing: You handle multiple priorities well, staying organized and focused. You ensure your work is thorough, accurate, and aligned with set processes to meet goals effectively.
• Communication: You communicate your ideas clearly, encourage dialogue, and ensure timely responses to your team, clients, and manager. You assert your views confidently and use multiple channels to share information effectively.

StayVista is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decisions based on race, colour, religion, caste, creed, nationality, age, sex, including pregnancy, childbirth, or related medical conditions, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected under applicable laws.