Senior Seo Manager

Pp Mutual Fund Services; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

MutualFundWala is seeking a Senior SEO Manager/Lead to own the end-to-end SEO strategy and drive organic growth for MutualFundWala. You will lead on-page and off-page initiatives, keyword research, and content optimization to improve visibility and generate relevant leads.

You will coordinate with content, design, and SMM teams, manage backlink outreach, and drive AEO/GEO/ASO initiatives while monitoring key SEO KPIs and reporting to management.

Qualifications

• 5+ years hands-on SEO experience.
• Strong knowledge of On-Page SEO.
• Strong knowledge of Off-Page SEO.
• Experience with AEO and GEO.
• Experience with ASO.
• Strong backlink building and outreach.
• Experience with guest posting.
• Knowledge of paid backlink strategies and evaluation.
• Good understanding of WordPress.
• Strong keyword research and competitor analysis skills.
• Knowledge of Google Search Console and Google Analytics.
• Good communication and coordination skills.
• Ability to independently manage complete SEO function.

Responsibilities

• Develop and execute the overall SEO strategy for MutualFundWala.
• Manage On-Page and Off-Page SEO activities.
• Conduct keyword research and identify high-potential keywords related to mutual funds, SIPs, investments, wealth creation, and personal finance.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
• Plan and execute high-quality link-building and backlink strategies.
• Manage guest posting and outreach activities to build relevant backlinks.
• Identify and manage paid backlink opportunities while ensuring quality and relevance.
• Work on AEO to improve visibility in AI-generated and answer-based search results.
• Work on GEO and adapt SEO strategies for AI/search experiences.
• Manage ASO for the MutualFundWala mobile application.
• Monitor competitors and identify new SEO opportunities.
• Regularly analyze Google Search Console, Google Analytics and other SEO tools.
• Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
• Identify technical SEO issues and coordinate with the development team for resolution.
• Manage SEO requirements for the WordPress website.
• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
• Prepare regular SEO reports and provide actionable insights to management.

Skills

SEO experience

On-Page SEO

Off-Page SEO

AEO

GEO

ASO

Backlink building

Guest posting

Keyword research

Competitor analysis

Google Search Console

Google Analytics

Communication

Independent management

Tools

WordPress

Job description

About the Role

We are looking for an experienced Senior SEO Manager / SEO Lead to take complete ownership of MutualFundWalas SEO strategy and organic growth. The person will be responsible for improving website visibility, increasing organic traffic, improving keyword rankings, and generating relevant leads through SEO.

The candidate should have strong hands-on experience in On-Page SEO, Off-Page SEO, AEO, GEO, ASO, link building, guest posting, and WordPress, along with good communication and reporting skills.

Key Responsibilities

• Develop and execute the overall SEO strategy for MutualFundWala.
• Manage On-Page and Off-Page SEO activities.
• Conduct keyword research and identify high-potential keywords related to mutual funds, SIPs, investments, wealth creation, and personal finance.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
• Plan and execute high-quality link-building and backlink strategies.
• Manage guest posting and outreach activities to build relevant backlinks.
• Identify and manage paid backlink opportunities while ensuring quality and relevance.
• Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
• Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
• Manage ASO (App Store Optimization) for the MutualFundWala mobile application.
• Monitor competitors and identify new SEO opportunities.
• Regularly analyze Google Search Console, Google Analytics and other SEO tools.
• Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
• Identify technical SEO issues and coordinate with the development team for resolution.
• Manage SEO requirements for the WordPress website.
• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
• Prepare regular SEO reports and provide actionable insights to management.

Mandatory Skills

• 5+ years of hands-on SEO experience.
• Strong knowledge of On-Page SEO.
• Strong knowledge of Off-Page SEO.
• Experience with AEO and GEO.
• Experience with ASO.
• Strong knowledge of backlink building and outreach.
• Experience with guest posting.
• Knowledge of paid backlink strategies and backlink quality evaluation.
• Good understanding of WordPress.
• Strong keyword research and competitor analysis skills.
• Knowledge of Google Search Console and Google Analytics.
• Good communication and coordination skills.
• Ability to independently manage the complete SEO function.

Preferred

• Experience in FinTech, Mutual Funds, Banking, Insurance or Financial Services.
• Experience working with finance/investment-related keywords.
• Understanding of YMYL and E-E-A-T principles.
• Experience working with mobile app SEO/ASO.