Senior SEO & AEO Specialist (B2B Tech / Agency)

Blufig; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Global client exposure

AI tools and automation

Job summary

Blufig in Bangalore seeks a Senior SEO & AEO Specialist to drive organic growth for a roster of B2B technology clients. You will integrate traditional SEO with cutting-edge AEO, leveraging AI, automation, and data to deliver measurable pipeline results across multiple accounts.

The role demands problem-solving and a proactive, metrics-driven approach, balancing technical SEO with strategic content and AI-driven workflows. On-site collaboration with cross-functional teams is expected.

Qualifications

• 3–5 years of hands-on SEO/AEO experience in B2B tech or SaaS brands.
• Agency experience preferred with multi-client management.
• Strong understanding of vector search, RAG, and AI-driven content retrieval.
• Proficiency with AI tools and automation to optimize workflows.

Responsibilities

• Develop advanced SEO + AEO strategies and high-intent keyword mapping.
• Optimize on-page elements, schema, and content for AI answer engines.
• Lead technical SEO audits and fix crawl/indexing issues across complex sites.
• Coordinate with client teams, deliver data-driven insights, and report KPIs.

Skills

SEO

AEO

Automation

Analytics

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Sitebulb

Looker Studio

Job description

Job Description

Job Title: Senior SEO & AEO Specialist (B2B Tech / Agency)

Location: Bangalore

Type: Full-time

Experience: 3–5 years in SEO/AEO (B2B Tech / SaaS experience required; Agency experience preferred)

About The Role

We are looking for an analytical, modern, and outcome-oriented Senior SEO & AEO Specialist to manage organic growth strategies across a portfolio of B2B technology clients.

In this agency role, you won't just run traditional SEO campaigns—you will bridge technical SEO, high-intent keyword strategies, and cutting-edge Answer Engine Optimization (AEO) for platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.

You must be a natural problem-solver who uses AI tools and automation to streamline repetitive execution, free up strategic bandwidth, and deliver clear pipeline results for multi-client accounts.

Key Responsibilities

• Advanced Keyword & Entity Strategy (SEO + AEO)
• High-Intent B2B Keyword Mapping: Uncover non-branded, high-intent BOFU (Bottom-of-Funnel) keywords, intent clusters, and buyer queries that drive pipeline rather than just vanity traffic.
• AEO & LLM Optimization: Identify entity relationships, brand citations, and prompt queries used across AI answer engines (ChatGPT, Perplexity, Gemini, Copilot).
• Search Intent & Gap Analysis: Run competitive content gap analyses to map buyer journeys across traditional search SERPs and AI response outputs.
• On-Page & Content Optimization
• AEO Content Engineering: Structure and optimize client content for direct retrieval by LLMs – focusing on concise answer blocks, clear headers, schema alignment, and authoritative citations.
• On-Page Execution: Optimize meta tags, heading hierarchies, internal linking structures, CTA placements, and content freshups across client web properties.
• AI-Assisted Content Briefs: Produce detailed, data-backed content briefs using AI workflows to scale quality output for client writing teams.
• Technical SEO & Site Architecture
• Comprehensive Audits: Perform deep-dive technical audits across complex B2B sites.
• Technical Fixes: Resolve issues related to crawlability, indexability, site architecture, Core Web Vitals, page speed, canonicalization, and XML sitemaps.
• Schema & Structured Data: Implement advanced schema markup (Organization, Product, Article, FAQ, TechArticle) to strengthen site entities for both search engines and LLM indexers.
• Off-Page & Brand Authority
• Digital PR & Citation Strategy: Build brand authority and digital footprint through high-quality B2B backlink profiles, unlinked mention reclamation, and strategic guest placements.
• LLM Visibility Building: Drive inclusion in trusted third-party review sites (G2, Capterra, Gartner), tech publications, and industry directories that modern LLMs use as grounding data.
• AI-Powered Automation & Workflow Scaling
• Task Automation: Leverage custom GPTs, APIs, or automation platforms (Make, Zapier, Python scripts) to automate repetitive tasks like meta creation, internal link mapping, technical monitoring, and keyword clustering.
• Workflow Optimization: Use AI tools to accelerate strategy creation and analysis without sacrificing quality or accuracy.
• Analytics, Client Reporting & Growth Ownership
• Multi-Client Portfolio Management: Simultaneously balance campaign strategy, technical execution, and project timelines across 4–6 B2B tech accounts.
• Data & Attribution Modeling: Analyze performance using GA4, Google Search Console, Ahrefs/SEMrush, and BI tools (Looker Studio) to track traffic, conversions, MQLs, and SQLs.
• Client Presentations & Communication: Translate complex technical data into clear business narratives. Lead monthly/quarterly strategy calls with CMOs, VP of Marketing, and demand gen leaders.
• Problem Solving & Result Delivery: Proactively identify drop-offs or algorithm impact, pivot strategies rapidly, and take personal accountability for achieving quarterly KPIs (pipeline growth, keyword ownership, AI share of voice).

Requirements & Qualifications

• Experience: 3 to 5 years of hands-on SEO/AEO experience, with a heavy emphasis on B2B Tech or SaaS brands.
• Agency Experience: Demonstrated ability to manage multiple client accounts, prioritize tasks under deadlines, and pivot strategies based on client goals.
• AEO & Generative Search Expertise: Solid understanding of vector search, RAG (Retrieval-Augmented Generation), entity graphs, and how modern AI tools retrieve and synthesise content.
• AI & Automation Proficiency: Practical, hands-on experience using AI software and automation scripts to handle heavy-lifting operational tasks.
• Client-Facing Skills: Strong verbal and written communication. Comfortable presenting data, answering tough questions on calls, and advising client marketing leads.
• Tool Stack Mastery: Advanced experience with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Sitebulb, and Looker Studio.

Benefits

• Competitive compensation based on capability
• Salary credited on last day of the month – Always
• Company paid health insurance for you and your family
• Exposure to global B2B technology clients
• Opportunity to work with modern marketing and AI tools
• Collaborative team culture
• 5-day On-site work week

Job Types: Full-time, Permanent