Senior SEO Professional

Blufig Digital; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Blufig Digital is seeking a Senior SEO & AEO Specialist to manage organic growth for a portfolio of B2B tech clients. You will bridge technical SEO, high-intent keyword strategies, and AI-driven answer engine optimization across platforms like ChatGPT and Google AI.

The role requires 3–5 years of hands-on SEO/AEO experience, agency background preferred, and strong data-driven decision making. You will automate repetitive tasks, deliver clear pipeline results, and lead client communications.

Qualifications

• 3–5 years hands-on SEO/AEO experience in B2B tech or SaaS.
• Agency experience managing multiple client accounts under deadlines.
• Solid understanding of vector search, RAG, entity graphs, and AI-driven content retrieval.
• Proficient in AI tools and automation for repetitive tasks.
• Strong client-facing communication and presentation skills.
• Mastery of Looker Studio for reporting.

Responsibilities

• Develop advanced keyword and entity strategy for SEO and AEO.
• Perform on-page optimization and AI-assisted content briefs for scale.
• Conduct technical SEO audits and optimize site architecture.
• Drive off-page and brand authority through digital PR and LLM grounding.
• Automate workflows using GPTs, APIs, or automation platforms to scale tasks.
• Analyze data and present insights; manage multi-client portfolio and KPIs.

Skills

SEO/AEO

B2B SaaS

AI automation

Content strategy

GA4

GSC

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Sitebulb

Looker Studio

Job description

Job Title

Senior SEO & AEO Specialist (B2B Tech / Agency)

Location

Bangalore

Type

Full-time

Experience

35 years in SEO/AEO (B2B Tech / SaaS experience required; Agency experience preferred)

About the Role

We are looking for an analytical, modern, and outcome-oriented Senior SEO & AEO Specialist to manage organic growth strategies across a portfolio of B2B technology clients. In this agency role, you wont just run traditional SEO campaigns-you will bridge technical SEO, high-intent keyword strategies, and cutting-edge Answer Engine Optimization (AEO) for platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews. You must be a natural problem-solver who uses AI tools and automation to streamline repetitive execution, free up strategic bandwidth, and deliver clear pipeline results for multi-client accounts.

Key Responsibilities

1. Advanced Keyword & Entity Strategy (SEO + AEO)

• High-Intent B2B Keyword Mapping: Uncover non-branded, high-intent BOFU (Bottom-of-Funnel) keywords, intent clusters, and buyer queries that drive pipeline rather than just vanity traffic.
• AEO & LLM Optimization: Identify entity relationships, brand citations, and prompt queries used across AI answer engines (ChatGPT, Perplexity, Gemini, Copilot).
• Search Intent & Gap Analysis: Run competitive content gap analyses to map buyer journeys across traditional search SERPs and AI response outputs.

2. On-Page & Content Optimization

• AEO Content Engineering: Structure and optimize client content for direct retrieval by LLMs-focusing on concise answer blocks, clear headers, schema alignment, and authoritative citations.
• On-Page Execution: Optimize meta tags, heading hierarchies, internal linking structures, CTA placements, and content freshups across client web properties.
• AI-Assisted Content Briefs: Produce detailed, data-backed content briefs using AI workflows to scale quality output for client writing teams.

3. Technical SEO & Site Architecture

• Comprehensive Audits: Perform deep-dive technical audits across complex B2B sites.
• Technical Fixes: Resolve issues related to crawlability, indexability, site architecture, Core Web Vitals, page speed, canonicalization, and XML sitemaps.
• Schema & Structured Data: Implement advanced schema markup (Organization, Product, Article, FAQ, TechArticle) to strengthen site entities for both search engines and LLM indexers.

4. Off-Page & Brand Authority

• Digital PR & Citation Strategy: Build brand authority and digital footprint through high-quality B2B backlink profiles, unlinked mention reclamation, and strategic guest placements.
• LLM Visibility Building: Drive inclusion in trusted third-party review sites (G2, Capterra, Gartner), tech publications, and industry directories that modern LLMs use as grounding data.

5. AI-Powered Automation & Workflow Scaling

• Task Automation: Leverage custom GPTs, APIs, or automation platforms (Make, Zapier, Python scripts) to automate repetitive tasks like meta creation, internal link mapping, technical monitoring, and keyword clustering.
• Workflow Optimization: Use AI tools to accelerate strategy creation and analysis without sacrificing quality or accuracy.

6. Analytics, Client Reporting & Growth Ownership

• Multi-Client Portfolio Management: Simultaneously balance campaign strategy, technical execution, and project timelines across 46 B2B tech accounts.
• Data & Attribution Modeling: Analyze performance using GA4, Google Search Console, Ahrefs/SEMrush, and BI tools (Looker Studio) to track traffic, conversions, MQLs, and SQLs.
• Client Presentations & Communication: Translate complex technical data into clear business narratives. Lead monthly/quarterly strategy calls with CMOs, VP of Marketing, and demand gen leaders.
• Problem Solving & Result Delivery: Proactively identify drop-offs or algorithm impact, pivot strategies rapidly, and take personal accountability for achieving quarterly KPIs (pipeline growth, keyword ownership, AI share of voice).

Requirements & Qualifications

• Experience: 3 to 5 years of hands-on SEO/AEO experience, with a heavy emphasis on B2B Tech or SaaS brands.
• Agency Experience: Demonstrated ability to manage multiple client accounts, prioritize tasks under deadlines, and pivot strategies based on client goals.
• AEO & Generative Search Expertise: Solid understand of vector search, RAG (Retrieval-Augmented Generation), entity graphs, and how modern AI tools retrieve and synthesize content.
• AI & Automation Proficiency: Practical, hands-on experience using AI software and automation scripts to handle heavy-lifting operational tasks.
• Client-Facing Skills: Strong verbal and written communication. Comfortable presenting data, answering tough questions on calls, and advising client marketing leads.
• Tool Stack Mastery: Advanced experience with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Sitebulb, and Looker Studio.

Job Type

Full-time, Permanent