Senior Sales Officer

Zydus Wellness Ltd.; Delhi; On-site; INR 450,000 - 650,000; Full time

Job summary

Zydus Wellness Ltd. in Delhi invites applications for a General Trade Sales role focused on growing Primary and Secondary sales across the assigned territory.

The candidate will execute sales strategies, expand distribution, and ensure stock availability through RDS and DSR teams, while maintaining strong relationships with outlets. The ideal candidate has 2–3 years of experience in FMCG General Trade, with knowledge of Sales Force Automation and strong analytical, negotiation, and communication

Qualifications

• Graduate/MBA with 2–3 years in General Trade FMCG.
• Strong knowledge of General Trade sales and sales fundamentals.
• Hands-on experience with Sales Force Automation (SFA).

Responsibilities

• Drive Primary Sales in RDS and Secondary Sales in markets assigned.
• Expand distribution and ensure stock levels at RDS.
• Meet sales targets and coordinate with branch teams on commercials.
• Train and support DSR and RDS for productivity.
• Analyze competitor activity and market trends.

Skills

General Trade sales

SFA

Negotiation & Problem Solving

Analytical Ability

Initiative

Communication

Education

Graduate / MBA

Tools

SFA tools

Job description

This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Responsibilities

• Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
• Identify and expand distribution in the assigned territory.
• Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.
• Meet and build strong connect with outlets on regular basis for sales of Zydus products.
• Conceptualize and execute Company Programs for sustained business growth in the assigned territory.
• 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
• Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.
• Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.
• Identify, Motivate and Develop, RDS, DSR and create a high performing team.
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.
• Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.
• Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Requirements

• Graduate / MBA Preferred
• Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.
• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication