Senior Sales Officer

Zydus Wellness; Dehradun; On-site; INR 350,000 - 500,000; Full time

Job summary

Zydus Wellness in Dehradun seeks a dynamic General Trade sales professional to drive growth in Primary and Secondary channels. You will lead a field team, ensure stock availability, and expand distribution across markets while executing company programs for sustained growth.

The role requires 2–3 years in General Trade FMCG sales, knowledge of SFA tools, and strong negotiation and analytical skills to achieve targets and build outlet connections.

Qualifications

• 2–3 years of General Trade FMCG sales experience.
• Strong knowledge of General Trade sales concepts and processes.
• Proficient in Sales Fundamentals and SFA usage.
• Ability to manage RDS ROI and field teams.

Responsibilities

• Drive Primary Sales in RDS and Secondary Sales in markets.
• Ensure stock levels and distribution as per company guidelines.
• Identify and expand distribution in the assigned territory.
• Coordinate with RDS/DSR teams on collections and claims.
• Train and support DSR/RDS to improve productivity and earnings.
• Meet or exceed sales targets and expand market penetration.
• Gather market intelligence on competitors and pricing.

Skills

General Trade sales

Sales Force Automation

Negotiation

Analytical Ability

Communication skills

Education

Graduate

MBA

Tools

SFA tools

Job description

This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Responsibilities

• Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
• Identify and expand distribution in the assigned territory.
• Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.
• Meet and build strong connect with outlets on regular basis for sales of Zydus products.
• Conceptualize and execute Company Programs for sustained business growth in the assigned territory.
• 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
• Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.
• Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.
• Identify, Motivate and Develop, RDS, DSR and create a high performing team.
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.
• Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.
• Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Requirements

• Graduate / MBA Preferred
• Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.
• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication