Business Development Manager - Food Services

Zydus Wellness; Delhi; On-site; INR 550,000 - 900,000; Full time

Job summary

Zydus Wellness in Delhi is seeking a sales professional to drive secondary sales in the HoReCa channel across the assigned markets. The role requires building strong relationships with Food Service key accounts and coordinating with the team to ensure regular supplies and revenue growth.

The candidate should have 2–3 years of institutional sales experience, preferably with HoReCa accounts, good communication in English and local language, and a results-oriented, analytical mindset with SFA

Qualifications

• Graduate / MBA preferred.
• 2–3 years of experience in institutional sales, preferably in Key Accounts HORECA.
• Good communication skills in English and regional language.
• Sound knowledge of Institutional Sales.
• Solid understanding of Sales fundamentals.
• Hands-on experience with SFA.
• RDS Management including ROI.
• Result-oriented.
• Analytical ability.
• Takes initiative.
• Negotiation &Problem Solving.
• Good written & oral communication.

Responsibilities

• Drive Secondary Sales in Markets assigned.
• Understand and ensure profitable growth with focus on commercial terms and profitability.
• Identify Food Service Key Accounts (National and International Chains) and align coverage.
• Visit regularly and build strong connect with Key Account Stakeholders for sales of Zydus products.
• Identify requirements of Food Service Key Accounts and acquire through demos/sampling/customization with Chef Support, ensuring regular supplies through RDS.
• Evaluate consumption, sign Purchase Contracts with accounts, and ensure volumes and supplies monthly.
• Identify opportunities in Bulk Institutional channels (Bakery, Food Industries).
• Coordinate with RDS & Branch for collections, claims, etc.
• Inform organisation about competitor activity (new products, packs, schemes).
• Gather data on competitor pricing, sales, customers, and analyze trends.

Skills

Institutional sales

Key Account Management

Salesforce Automation

Negotiation

English proficiency

Education

MBA

Graduate degree

Job description

This role is responsible to drive Secondary Sales in Food Service (HoReCa) Key Account Channel in the assigned territory.

Responsibilities

• Responsible to drive Secondary Sales in Markets assigned.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Identify Food Service Key Accounts (National and International Chain Accounts) across Region and align coverage through team of Key Account Executives
• Visit regularly and build strong connect with Key Accounts Stake holders for sales of Zydus products.
• Identify requirements of Food Service Key accounts, acquire by conducting demonstration/ sampling/ customization along with Chef Support, of Zydus products and ensure regular supplies through RDS.
• Evaluate consumption, sign Purchase Contract with the accounts, and ensure Volumes and supplies on monthly basis.
• Identify opportunities in alternative Bulk Institutional channels for Zydus products, eg. Bakery Manufacturing, Food Industries, etc.
• Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
• Appraise the organisation on regular intervals about the Competetor activities such as New Products / Packs, Schemes etc.
• Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuos basis.
• 4. People: Manage and Develop, Key Account Executives creating a high performing team.
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.
• Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.
• Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting new geographic areas, market segments, or product lines.
• Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and services, and effectively promoting these to meet the specific needs of the market.
• Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Requirements

• Graduate / MBA Preferred
• Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HORECA
• with good communication skills in English and regional language.
• Good Knowledge and understanding of Institutional Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication