Senior Sales Executive - Institutional Foodservice

Restomart; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Restomart is starting a dedicated B2B sales function in Chennai to serve institutional and foodservice buyers. You will own a longer, structured sales cycle from prospecting institutional accounts to vendor onboarding and turning pilots into recurring orders.

This is an IC role with real scope to shape how Restomart sells into this segment, including travel across Chennai and beyond to close multi-site contracts with cafeterias, hospitals, and central kitchens.

Qualifications

• 2–5 years of B2B sales in institutional/foodservice or related field.
• Exposure to longer, multi-stakeholder sales cycles is preferred.
• Comfortable with vendor onboarding and formal quotation processes.

Responsibilities

• Identify and prospect institutional and foodservice accounts, with focus on contract caterers and multi-site operators.
• Run meetings with procurement teams and operations leads to understand sourcing requirements.
• Navigate vendor registration/empanelment and commercial discussions.
• Convert pilots/initial orders into stable, recurring supply relationships.
• Expand accounts from a single site to multiple locations over time.
• Maintain accurate pipeline and account records (WhatsApp Business, Sheets/CRM).
• Feed procurement-process and competitor insight back to the founding team.

Skills

B2B sales

Vendor onboarding

CRM & sheets

Languages: Tamil & English

Travel: own vehicle

Tools

WhatsApp Business

Google Sheets

CRM software

Job description

Restomart is opening up a second sales motion focused on institutional and foodservice buyers — corporate cafeterias, industrial canteens, hospitals, hostels, contract caterers and central kitchens. This is the first dedicated hire for this segment. You'll own a longer, more structured B2B sales cycle: finding the right institutional accounts, navigating procurement and vendor onboarding, and recurring supply relationships. A pure IC role, with real scope to shape how Restomart sells into this segment.

Key Responsibilities

• Identify and prospect institutional and foodservice accounts, with particular focus on contract caterers and operators managing multiple kitchens/locations
• Run meetings with procurement teams and operations leads to understand sourcing requirements
• Navigate vendor registration/empanelment and commercial discussions
• Convert pilots/initial orders into stable, recurring supply relationships
• Expand accounts from a single site to multiple locations over time
• Maintain accurate pipeline and account records (WhatsApp Business, Sheets/CRM)
• Feed procurement-process and competitor insight back to the founding team

Target Customer Segments

• Corporate cafeterias/kitchens
• industrial canteens
• manufacturing plant kitchens
• hospitals
• schools/colleges/universities
• hostels
• large residential communities
• contract catering companies
• central kitchens
• large catering companies
• other institutional foodservice operators

Sales Activities / Day-to-Day

• Prospecting and outreach to institutional decision-makers
• Field meetings to scope requirements and present Restomart's offering
• Managing a multi-step cycle: meetings → requirement mapping → vendor onboarding → commercial terms → pilot order → expansion
• Coordinating internally to get pilot orders fulfilled reliably
• Regular account reviews to identify expansion into additional sites
• Reporting on pipeline stage, cycle time and account status

Required Experience

• 2–5 years of B2B sales experience in institutional/foodservice distribution or a closely related field, with genuine relevance weighted over years
• Some exposure to longer, multi-stakeholder sales cycles preferred

Preferred Industry Background

• Institutional food distribution
• foodservice distribution
• FMCG institutional sales
• contract catering
• industrial catering
• facility management (with foodservice exposure)
• food ingredients
• B2B food suppliers
• large-scale food distribution

Required Skills

• B2B sales skills for longer, multi-stakeholder cycles — mapping requirements, negotiating, closing
• Comfort with vendor registration/empanelment paperwork and formal quotation/RFP processes
• Basic digital fluency — WhatsApp Business, Google Sheets/a CRM
• Working fluency in Tamil and English
• Own vehicle and willingness to travel across Chennai (and occasionally beyond) for site visits

Behavioral Traits

• Patient and process-oriented — comfortable with a sale that takes weeks, not days, to close
• Commercially hungry, with an eye for accounts that can scale to multiple sites
• Comfortable in a startup with no existing playbook — willing to build process, not just follow it
• Strong follow-through across a multi-step approval chain
• High ownership; thinks in terms of account lifetime value, not just the first order

KPIs / Success Metrics

• New institutional accounts onboarded
• Pilot-to-recurring-order conversion rate
• Number of sites/locations added per account over time
• Sales cycle length and pipeline velocity
• Revenue per account and account retention

Compensation

Based on Industry Standards and years of experience.

Why Join Restomart

You’ll be the first salesperson building Restomart's institutional and foodservice business — not inheriting a territory, but defining how it's sold. Land a few contract caterers or multi-site institutional accounts and you're not just hitting a number, you're building a recurring revenue base that shapes the next phase of the company, with a clear path to leading this vertical as it grows.

Candidate Profile Snapshot

• A B2B salesperson — roughly 2–5 years, weighted toward relevance over tenure — who has sold into institutional/foodservice buyers or contract caterers, is comfortable with a longer cycle and real procurement process, and gets energized by the size of what one well-landed multi-site account can become.