Senior QA Associate - CRM

Digital Is Simple; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Digital Is Simple is seeking a detail-oriented Senior QA Associate with expertise in Marketing Technology, Email Marketing, and Marketing Automation. You will test campaigns, audience segmentation, automation journeys and digital experiences, ensuring high quality deliverables.

Proficiency in SFMC or Braze is highly desirable, with strong QA fundamentals and collaboration with cross-functional teams. The role involves designing test plans, performing varied testing types, validating segmentation

Qualifications

• 3–6 years of QA experience in Email Marketing or Marketing Automation.
• Hands-on testing of campaigns, segmentation, automation journeys and digital experiences.
• Experience with SFMC or Braze is highly desirable.

Responsibilities

• Design and execute test plans and test cases for email campaigns, personalization, dynamic content, tracking and rendering.
• Perform functional, regression, integration, end-to-end and non-functional testing.
• Validate audience segmentation, targeting rules, triggers, campaign automation and journey flows.
• Test Email/SMS/Push campaigns across devices and email clients.
• Identify, document and track defects using JIRA.
• Collaborate with developers, campaign managers, designers and business stakeholders to resolve issues.
• Participate in requirement reviews and identify potential quality risks.
• Contribute to QA documentation, checklists, process improvements and test automation initiatives.

Skills

QA experience

Email marketing

Marketing automation

Test planning

Campaign testing

Agile methodologies

Tools

Salesforce Marketing Cloud (SFMC)

Braze

Eloqua

Postman

JIRA

Smartsheet

Figma

HTML/CSS/JavaScript

Job description

We are looking for a detail-oriented Senior QA Associate with experience in Marketing Technology, Email Marketing, and Marketing Automation. The ideal candidate should have strong QA fundamentals and hands-on experience testing campaigns, audience segmentation, automation journeys, and digital experiences.

Experience with Salesforce Marketing Cloud (SFMC) or Braze is highly desirable.

Key Responsibilities

We are looking for a detail-oriented Senior QA Associate with experience in Marketing Technology, Email Marketing, and Marketing Automation. The ideal candidate should have strong QA fundamentals and hands-on experience testing campaigns, audience segmentation, automation journeys, and digital experiences.

Experience with Salesforce Marketing Cloud (SFMC) or Braze is highly desirable.

Key Responsibilities

• Design and execute test plans and test cases for email campaigns, personalization, dynamic content, tracking, and rendering.
• Perform functional, regression, integration, end-to-end, and non-functional testing.
• Validate audience segmentation, targeting rules, triggers, campaign automation, and journey flows.
• Test Email/SMS/Push Notification campaigns across devices and email clients.
• Identify, document, and track defects using tools such as JIRA.
• Collaborate with developers, campaign managers, designers, and business stakeholders to resolve issues.
• Participate in requirement reviews and identify potential quality risks.
• Contribute to QA documentation, checklists, process improvements, and test automation initiatives.

Required Skills & Experience

• 3–6 years of QA experience, preferably in Email Marketing or Marketing Automation.
• Experience with SFMC, Braze, Eloqua, or similar platforms.
• Good knowledge of HTML, CSS, and JavaScript for email testing and responsive rendering.
• Hands-on experience with API testing using Postman.
• Strong knowledge of SQL queries for data validation and campaign testing.
• Experience reviewing email designs/layouts using Figma or similar tools.
• Understanding of campaign testing, segmentation, targeting, journeys, and automation workflows.
• Familiarity with Agile methodologies and JIRA/Smartsheet.