Senior Public Relations Specialist

The Media Manifest; Mumbai; Hybrid; INR 1,500,000 - 2,200,000; Full time

Job summary

The Media Manifest in Mumbai is seeking a Senior Public Relations Manager to lead PR strategy and execution for high-profile clients across BFSI, tech, and startups. The role combines media relations, press materials, and integrated campaigns with hybrid work in-office and remote days.

You will mentor junior staff, coordinate with digital and influencer teams, monitor media coverage, and analyze campaign performance to drive data-driven improvements that enhance reputation and visibility for

Qualifications

• Strong public relations foundation, including Public Relations and Media Relations skills to manage press outreach and build long-term media partnerships.
• Expertise in Strategic Communications and Communication to design clear, consistent messaging aligned with client brand and business goals.
• Proficiency in creating and managing Press Releases, from concept and drafting to distribution and follow-up with relevant media outlets.
• Experience in crisis communication, reputation management, and integrated PR–digital campaigns, ideally within BFSI, tech, startup, or related sectors.
• Excellent written and verbal communication skills, with the ability to present strategies and insights to clients and internal stakeholders.
• Demonstrated ability to lead and mentor teams, manage multiple accounts, and work effectively in a hybrid environment based in Mumbai.
• Strong analytical skills to interpret media coverage, campaign metrics, and industry trends and convert findings into actionable recommendations.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field; advanced certifications in PR or digital communications are an advantage.

Responsibilities

• Lead PR strategy development and execution for key clients, overseeing media relations, press materials, and integrated communication plans.
• Draft and review press releases, organize media interactions, and shape brand narratives across traditional and digital channels.
• Mentor junior team members and coordinate with digital and influencer teams.
• Monitor media coverage, analyze campaign performance, and recommend data-driven improvements to enhance reputation and visibility.

Skills

Public relations

Media relations

Crisis communications

Strategic communications

Press materials

Team leadership

Hybrid environment

Client management

Education

Bachelor's degree in Communications or related field

Advanced PR certifications

Job description

Company Description

The Media Manifest is a boutique Public Relation agency that crafts tailored PR solutions for brands in a rapidly evolving media ecosystem. Founded in September 2021 and headquartered in Mumbai, the agency specializes in reputation management, crisis communication, strategic consultation. Its core sector focus includes BFSI, wealth management, personal finance, technology, startups, Web3 among others. With teams in Mumbai and Bengaluru and partners across key markets, The Media Manifest uses an integrated communication approach to help clients strengthen their brand narrative and achieve measurable impact.

Role Description

The Senior Public Relations Manager will lead PR strategy development and execution for key clients, overseeing media relations, press materials, and integrated communication plans. This full-time, hybrid position is based in Mumbai, with a mix of in-office collaboration and work-from-home flexibility. Day-to-day responsibilities include drafting and reviewing press releases, organizing media interactions, managing crisis communication plans, and shaping brand narratives across traditional and digital channels.

The role involves mentoring junior team members, coordinating with digital and influencer teams, and providing strategic consultation to clients in sectors such as BFSI, tech, and startups. The Senior Public Relations Manager will also monitor media coverage, analyze campaign performance, and recommend data-driven improvements to enhance reputation and visibility.

Qualifications

Strong public relations foundation, including Public Relations and Media Relations skills to manage press outreach and build long-term media partnerships.

Expertise in Strategic Communications and Communication to design clear, consistent messaging aligned with client brand and business goals.

Proficiency in creating and managing Press Releases, from concept and drafting to distribution and follow-up with relevant media outlets.

Experience in crisis communication, reputation management, and integrated PR–digital campaigns, ideally within BFSI, tech, startup, or related sectors.

Excellent written and verbal communication skills, with the ability to present strategies and insights to clients and internal stakeholders.

Demonstrated ability to lead and mentor teams, manage multiple accounts, and work effectively in a hybrid environment based in Mumbai.

Strong analytical skills to interpret media coverage, campaign metrics, and industry trends and convert findings into actionable recommendations.

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field; advanced certifications in PR or digital communications are an advantage.

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