Senior Product Manager-Data Monetization

IndiaMART; Chhalera; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

IndiaMART is seeking a Senior Product Manager to build and scale data monetization initiatives on top of its large B2B datasets. You will work across business, legal, data science, engineering and sales to identify opportunities, shape the roadmap and launch new revenue streams while ensuring privacy, compliance and responsible data usage.

You will own pricing, packaging and GTM, run pilots, validate hypotheses, and drive commercial success with measurable revenue impact.

Qualifications

• 4-8 years in product management or a similar role.
• Experience building B2B data or platform products is preferred.
• Experience with data-intensive products is highly valued.

Responsibilities

• Own the data monetization roadmap and charter for IndiaMART.
• Identify new revenue opportunities using buyer/seller data and signals.
• Define pricing, packaging and go-to-market with business teams.
• Develop end-to-end products with engineering and data science.
• Measure adoption, revenue impact and partner performance.
• Ensure privacy and governance with Legal and Compliance.

Skills

SQL

Excel/Sheets

Business analysis

Metrics-driven decision making

Financial modeling

Opportunity sizing

Job description

Senior Product Manager / Product Manager Data Monetization

Location: Noida
Experience: 4-8 years
Function: Product Management

About the Role

IndiaMART has one of India's largest B2B intent and business datasets, comprising 25+ crore registered users, verified businesses, GST-verified companies, buyer intent signals, product demand trends, and category-level insights across thousands of industries.

We are looking for a Product Manager / Senior Product Manager who will build and scale new data monetization businesses on top of this unique asset. This is a 01 role requiring someone who enjoys solving ambiguous problems, working with data, and creating new revenue streams.

The role spans multiple monetization opportunities including:

• Audience Monetization (existing business)
• Data Licensing & Data Partnerships
• AI/LLM Training Data Monetization
• Market Intelligence & Insights products
• Data APIs and Enterprise Data Products
• New monetization opportunities yet to be explored

You will work closely with Business, Legal, Data Science, Engineering, Sales and external partners to build scalable businesses while ensuring privacy, compliance and responsible data usage.

What You'll Do

Own the Data Monetization Charter

Build the product roadmap for IndiaMART's data monetization initiatives.

Identify new monetization opportunities using IndiaMART's buyer, seller and intent datasets.

Evaluate business potential, TAM, competitive landscape and revenue opportunity.

Launch New Revenue Streams

Drive initiatives such as:

• Audience targeting products for advertisers and media agencies
• Data licensing partnerships
• AI/LLM training datasets
• Enterprise data products
• Category and market intelligence reports
• APIs for external businesses
• Strategic partnerships with AdTech, MarTech and AI companies

Product Discovery

Speak with enterprise customers, agencies and technology partners.

Understand market needs and convert them into product opportunities.

Validate hypotheses through pilots and experiments.

Build Products End-to-End

Write PRDs and business cases.

Prioritize roadmap.

Work with Engineering and Data Science to launch products.

Define pricing, packaging and GTM along with Business teams.

Drive Commercial Success

Define success metrics.

Track revenue, adoption and partner performance.

Optimize monetization through experimentation.

Ensure Responsible Data Usage

Work with Legal, Security and Compliance teams.

Ensure privacy-first product design.

Define governance for external data sharing.

What We're Looking For

Experience

4-8 years in Product Management

Experience building B2B products or platforms

Experience working with data-intensive products is highly preferred

Strong Analytical Skills

You should enjoy working with numbers.

• SQL
• Excel / Sheets
• Business analysis
• Metrics-driven decision making
• Building financial models
• Opportunity sizing

Product Skills

• Product discovery
• Customer interviews
• Roadmap planning
• Experimentation
• Product analytics
• Pricing

Nice to Have

Experience in one or more of the following:

• AdTech
• MarTech
• Data products
• APIs
• AI/ML products
• SaaS
• Marketplaces
• Analytics platforms
• Data clean rooms
• Enterprise partnerships

Success Metrics

• Within the first 12 months, you will be expected to:
• Launch multiple new monetization initiatives
• Build scalable partner ecosystem
• Deliver measurable revenue impact

  Ideal Candidate

  You are someone who:

  • Loves solving 01 problems
  • Is highly analytical and comfortable with large datasets
  • Thinks commercially and understands business models
  • Can balance customer value with revenue generation
  • Communicates well with business and technical stakeholders
  • Is curious about AI, data ecosystems and emerging monetization models

  Why This Role Is Exciting

  IndiaMART's platform contains one of India's richest B2B datasets, including verified businesses, buyer intent, transaction signals, industry demand trends, geographic intelligence, and business profiles across thousands of categories.

  This role provides a unique opportunity to build entirely new businesses on top of these assets and shape India's leading B2B data monetization platform.