Ads Monetization - Sr. Manager/ DGM - Paytm Ads

Paytm Payments Services; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Paytm Payments Services in Bengaluru is seeking a seasoned Monetization Manager to drive strategic partnerships and maximize revenue across the adtech ecosystem. You’ll be the primary SPOC for external partners and collaborate with product, sales, and operations to translate partnerships into scalable revenue.

The role sits at the intersection of monetization, partnerships, and product solutioning, helping bring new ad capabilities to market while optimizing existing revenue streams.

Qualifications

• 7+ years of overall work experience in digital advertising/adtech.
• 5–6 years specifically in media monetization.
• Strong understanding of programmatic advertising, direct IOs, DSPs/SSPs.
• Experience managing external partnerships or platform integrations.
• Ability to work cross-functionally with product, sales, and operations teams.
• Strong problem-solving, analytical, and communication skills.

Responsibilities

• Partner management and ecosystem development with adtech partners.
• Coordinate cross-functional efforts with product, sales, and operations to maximize revenue.
• Identify and evaluate new partnerships and monetization opportunities.
• Support product solutioning and GTM for new ad formats and measurement capabilities.
• Monitor performance and optimize revenue, fill rate, and advertiser adoption.

Skills

Digital advertising

Partnership management

Cross-functional collaboration

Data analysis

Negotiation

Tools

DSPs/SSPs

Job description

About Us: Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role

PaytmAdsis looking for aMonetizationManager to drive strategic partnerships and maximize revenue opportunities across theadvertisingecosystem.

The role will act as the primary point of contact (SPOC) for external partners, while

working closely with internal product, sales, and operations teams to ensure that partnerships

translate into scalable revenue opportunities.

This role sits at the intersection ofadmonetization, partnerships, and product

solutioning, helping bring newadcapabilities to market while optimizing existing revenue

streams.

Key Responsibilities

• Partner Management & Ecosystem Development

Serve as the primary SPOC for externaladtech and ecosystem partners including

DSPs, SSPs, measurement partners, and agencies.

Manage day-to-day relationships with partners to ensure smooth execution and

revenue growth.

Identify opportunities to expand collaboration and unlock newmonetizationstreams.

• Cross-Functional Coordination

Work closely with product, sales, andadoperations teams to ensure partnerships

are fully leveraged.

Translate partner capabilities into internal opportunities for advertisers and sales

teams.

Coordinate partner integrations, launches, and performance tracking.

• New Partnerships & Opportunity Evaluation

Identify and evaluate new partnerships across theadvertisingecosystem including

programmatic platforms, data partners, and measurement solutions.

Assess strategic fit, revenue potential, and technical feasibility of potential

partnerships.

Support negotiations and onboarding of new partners.

• Product Solutioning & Go-to-Market Support

Assist in solutioning and packaging newadvertisingproducts or features.

Work with internal teams to develop GTM strategies for newadformats, targeting

capabilities, or measurement solutions.

Enable the sales team with partner-driven solutions for advertisers.

• Performance Tracking & Optimization

Monitor performance of existing partnerships across revenue, fill rate, and

advertiser adoption.

Identify optimization opportunities and work with partners to improve outcomes.

Required Skills & Experience

7+ years overall work experience, with 5–6 years in digitaladvertising/adtech /

mediamonetization.

Strong understanding of the digitaladvertisingecosystem including:

o Programmaticadvertising

o Direct IOadvertising

o DSPs, SSPs,adexchanges

Experience managing external partnerships or platform integrations.

Ability to work cross-functionally with product, sales, and operations teams.

Strong problem-solving, analytical, and communication skills.

Why join us

• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals.
• Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!