Senior Product Manager

RPG Group; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

CEAT is seeking a high-impact professional to drive profitability across product segments and work with R&D to align with consumer needs. The role involves shaping pricing models, developing market-focused portfolios, and steering sales promotions to achieve targets.

The candidate will analyse market trends, forecast demand, and coordinate with logistics to meet supply goals, while building strong customer relationships and brand equity for CEAT.

Qualifications

• Data interpretation ability to study trends and draw inferences.
• Customer orientation with proactive need assessment and value creation.
• Business focus with understanding of mission, products, and market dynamics.
• Relationship management to build and sustain client partnerships.
• Product acumen to design solutions aligned with business needs.

Responsibilities

• Drive profitability targets across product segments and monitor KPIs.
• Collaborate with R&D to incorporate consumer inputs and timelines.
• Influence pricing strategies using competitive benchmarking.
• Lead marketing and sales initiatives, promotions, and dealer relations.
• Analyze market trends and forecast demand in liaison with logistics.

Job description

Select how often (in days) to receive an alert:

• PROFITABILITY: To ensure that profitability targets are met in each product segment.
• Interaction with R&D for adhering to consumer requirements, timelines and customer inputs.
• Monitor the designing of new products through competitive intelligence and phasing out, planning decisions.
• Develop market-wise product portfolio (Rep sales, OE) and give design inputs to R&D based on consumer insights.
• PRICING:
• Calculate landing price vis-à-vis competition & benchmarking with the best in class.
• Determine competitive yet profitable pricing strategy for products and revise rates of old products.
• Develop the price model and portfolio strategy for new products
• SALES:
• Monitor the continuous improvement of market share and meeting of targets through follow up with stakeholders
• Execute marketing & sales promotion initiatives through product promotion, Road shows, BTL activities, schemes and discounts.
• MARKET RESEARCH: Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.
• FORECASTING: Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.
• STRATEGIC: To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position CEAT as a preferred brand

FUNCTIONAL COMPETENCIES

• Data Interpretation Ability (Capable)

(ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research)

• Customer Orientation (Advanced)

(Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them; ability to develop brand identity and sales strategy with distinct segment USP and building customer preference)

• Business Focus (Advanced)

(Knowhow on organization mission ,Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role; build long-term strategy, launch short term tactical campaigns)

• Relationship Management (Capable)

( ability to develop & sustain business relationship to one's advantage)

• Product Acumen (Capable)

(ability to generate product solutions/offerings catering to business needs)

MANAGERIAL COMPETENCIES

• Analytical (Advanced)

(Analyzes issues and breaks them down to component parts.

makes systematic and rational judgments based on relevant information)

• Strategic (Capable)

Demonstrates a broad-based view of issues, events and activities and perceives their longer term impact or wider implications

• Communications (Capable)

Speaks clearly and effectively to both individual and groups. Writes in a clear and concise manner, using appropriate style and language

Creates new and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption

• Decisive (Capable)

Demonstrates readiness to make decisions, takes the initiative and originates