Regional Sales Manager - CSD, CPC

Bajaj Electricals; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bajaj Electricals in Delhi seeks a Regional Sales Manager for CSD and CPC with over a decade of sales experience in consumer durables or FMCG. You will drive regional sales, manage inventories, and strengthen channel relations across depots and canteen stores.

The role demands leadership, strategic planning, and high execution across promotions and launches. You will lead a region through channel expansion, optimize collections, and collaborate with HO to implement trade schemes and pricing.

Qualifications

• 10+ years of direct or channel sales experience in consumer durables or FMCG.
• Graduation with PG diploma in sales/marketing preferred.
• Industry preference: consumer durables/home appliances/FMCG.

Responsibilities

• Achieve region sales and collections; generate depot-wise sales; grow productivity and maintain relations with canteen stores and depots.
• Monitor outstanding and inventory; ensure product availability and 100% billing coordination.
• Increase market share and formulate penetration strategies; monitor market trends.
• Plan launches/placement of new products and brief HO about the same.
• Lead and motivate the sales team; provide complete support to them.
• Organize sales promotion campaigns and product displays; coordinate with suitable agencies.
• Provide market feedback to marketing and HO on demand, competition and channel performance.
• Prepare monthly visit plans for self and team and monitor compliance.

Skills

Channel Management

Key Account Management

Sales Skills

Data Analysis

Sales Strategy

Market Intelligence

Education

Graduation (any)

Post graduate diploma in sales and marketing

Job description

JOB ROLE:Regional Sales Manager - CSD, CPC

REPORTING TO :National Sales Head- CSD, CPC Sales

BU / DIVISION:Alternate Channels- CSD, CPC Sales

JOB PURPOSE

To achieve sales targets, manage inventory & receivables and increase profitability of the assigned region.

KEY RESPONSIBILITIES

1. Achieve budgeted sales & collection for the region. To generate Sales depot wise. Increase the productivity of sales team and increase the depot wise sales. To maintain and nurture good business relations with Canteen people.
2. Monitoring of outstanding & Inventory on regular basis. Ensure product availability across depots and 100% billing in coordination with TH/AH/Coordinators.
3. Increase market share & market reach and formulate strategies for better penetration.
4. Ensure proper launch/ placement of new products and provide suggestions to HO about the same.
5. Lead the team, motivate them and provide complete support to them.
6. Prepare scheme plans for weaker/ low performing areas.
7. Monitoring market trends and competition activity per depot and providing feedback. Give feedback to the marketing team about specific demand for specific market.
8. To organize, in conjunction with suitable agencies, sales promotion campaigns and product displays.
9. Collect, analyses and disseminate information to field force and HO for competitor activities, market shares, channel and network management, pricing, promotions etc.
10. Monitor MIS reports on sales/ collection/ TH & AH performance/ Depot performance/ over dues & on outstanding monthly basis.
11. To generate monthly visit plan for self, Area Heads and Territory Heads based on requirements and monitor compliance.
12. To effectively communicate and implement trade schemes across the region.
13. Branding & Promotion by organizing & participating in exhibitions, live demos, etc.

EDUCATIONAL QUALIFICATIONS

Graduation (any) + Post graduate diploma (sales and marketing) is preferred

WORK EXPERIENCE

10+ years of experience in selling directly or through channel sales preferably from consumer durable and or FMCG industry.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

Industry preference: - Consumer durable industry, home appliances/ Kitchen appliances, Luggage, FMCG

REPORTEES

Sales Manager - CSD, CPC

INTERNAL / EXTERNAL INTERFACE

• SCM
• Marketing
• Logistics
• Sales
• Canteen stores, Army Officials; Police Officials

FUNCTIONAL COMPETENCIES

• Channel Management (CSD & CPC)
• Key Account Management
• Sales Skills
• Data Analysis Sales Expansion & Strategy
• Market Intelligence

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile