Senior Product Manager

Purplle.com; Maharashtra; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Purplle.com is seeking a Product Manager to lead Marketing Automation AI Pod, owning the end-to-end lifecycle from discovery to adoption. You will work with cross-functional teams to define problem statements, write PRDs, and oversee design, build, and launch, while anchoring decisions in data.

You’ll drive AI-powered marketing capabilities, measure impact on acquisition, efficiency, and LTV, and communicate clearly with stakeholders across product, engineering, design, and marketing in a

Qualifications

• 3–6 years of product management experience with end-to-end ownership
• Strong problem-solving from first principles
• Data fluency with SQL/analytics tools and data-backed decision making
• Excellent written and verbal communication, able to write build-ready specs
• Proven stakeholder management across cross-functional teams
• Strong product sense for user-centric workflows
• Experience with AI-native tooling and marketing tech is a plus

Responsibilities

• Own product for Marketing end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
• Ground every decision in real data — interpret usage, operations, and business metrics.
• Partner with engineering, design, and cross-functional stakeholders to ship high-quality marketing products.
• Translate ambiguous problems into clear, build-ready specifications.
• Run a disciplined, iterative delivery cadence — validate early and ship surgically after approval.
• Own outcomes and define success metrics like acquisition, efficiency, and LTV.
• Build with an AI-native mindset to embed AI/LLM capabilities into the product.

Skills

Product management

End-to-end ownership

Data fluency

SQL/Analytics

Stakeholder management

Communication

AI-native mindset

Job description

JD - Product Manager — Marketing Automation AI Pod:

We are building AI-led marketing automation systems for our Digital marketing team. The core objective is simple: use automation and intelligence to acquire users at scale, efficiently, and with high quality — with the long-term value (LTV) of these users as a core target.

You’ll join as a Product Manager owning a meaningful slice of this platform end-to-end — from problem discovery through launch and adoption — working closely with the existing product team and cross-functional stakeholders across the business.

What You’ll Do

• Own product for Marketing end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
• Ground every decision in real data — you’ll pull and interpret actual usage, operational, and business data
• Partner closely with engineering, design, and cross-functional business stakeholders to ship high-quality marketing products.
• Translate ambiguous, evolving business problems into clear, build-ready specifications.
• Run a disciplined, iterative delivery cadence — validate direction early, correct fast, and ship surgically once something’s approved.
• Own outcomes, not just output — define what success looks like for your area against the team’s core metrics (acquisition scale, efficiency, user quality, and LTV) and instrument for it.
• Build with an AI-native mindset — actively identify where AI/LLM capabilities can create outsized value for the marketing team (automation, intelligence, personalization) rather than treating AI as an add‑on, and use AI tools yourself to move faster through discovery, spec‑writing, prototyping, and analysis.

What We Are Looking For

• 3–6 years of product management experience, with genuine end-to-end ownership of a product area — not just feature delivery.
• Strong first-principles problem‑solving — able to break down ambiguous, complex business problems into structured, solvable pieces.
• Data fluency — comfortable with SQL/analytics tools, sharp about defining the right metrics, and instinctively data‑backed in decision‑making.
• Excellent written and verbal communication — you can write unambiguous, build-ready specs and communicate clearly and persuasively with stakeholders at every level.
• Proven stakeholder management — able to align cross‑functional teams (business, engineering, design, marketing) with competing priorities toward a shared outcome.
• Strong product sense — an eye for what makes a workflow simple and valuable for a non‑technical, business‑user audience.
• User empathy — genuine curiosity about the people who’ll use what you build, and discipline about validating with them rather than assuming.
• Systems thinking — comfortable reasoning about platforms with multiple integrated modules, dependencies, and stakeholders rather than isolated features.
• Bias for action and ownership — you drive things forward independently, elevate the right things, and don’t wait to be told.
• AI‑native orientation — genuine fluency and enthusiasm for using AI tools in your own workflow, and a sharp eye for where AI can be embedded into the product itself to create value for the marketing team.
• Prior experience with platform, marketplace, marketing technology, or internal‑tooling products is a strong plus.
• Exposure to marketing/ad platforms (Meta Ads, Google Ads, or similar) is a plus, though not required.