Senior Product Analyst

Eloelo; Karwar; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Eloelo Group is seeking a data-driven Product Analyst to join our team and help shape the future of entertainment experiences. In this role, you'll collaborate with product managers, engineers, designers, and marketing teams to analyze user behavior, measure product performance, and identify opportunities for innovation and growth across our entertainment platforms (streaming, events, or digital content).

Responsibilities include analyzing content consumption, tracking metrics like

Qualifications

• Bachelor’s degree in Business, Economics, Statistics, Computer Science, or related field.
• 4–8 years of experience as a Product Analyst, Data Analyst, or similar in tech/entertainment.
• Proficiency in SQL and data analysis tools (Python, R, Excel).
• Experience with BI tools like Looker, Tableau, Power BI.
• Strong understanding of statistical analysis and A/B testing methodologies.
• Excellent communication skills, with ability to explain complex concepts to non-technical stakeholders.
• Passion for entertainment, media, or digital content platforms.

Responsibilities

• Analyze user data to provide insights on content consumption patterns, feature usage, and user engagement.
• Define, track, and report on key product metrics (DAU, MAU, retention, churn, conversion).
• Conduct A/B testing and experimentation to inform product decisions.
• Work closely with cross-functional teams to identify opportunities for product optimization.
• Build dashboards and reports using BI tools to support data visibility across teams.
• Translate complex data into clear and actionable recommendations for stakeholders.
• Assist in market research and competitive analysis to inform product strategy.
• Monitor industry trends and audience behavior to anticipate shifts and guide development.

Skills

Analytical mindset

Excellent communication

Team collaboration

Education

Bachelor’s degree in Business, Economics, Statistics, Computer Science, or related field

Tools

SQL

Python

R

Excel

Looker

Tableau

Power BI

Mixpanel

Amplitude

Google Analytics

JIRA

Confluence

Job description

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are seeking a data-driven and detail-oriented Product Analyst to join our team and help shape the future of entertainment experiences. In this role, you'll collaborate with product managers, engineers, designers, and marketing teams to analyze user behavior, measure product performance, and identify opportunities for innovation and growth across our entertainment platforms (streaming, events, or digital content).

Key Responsibilities:

Analyze user data to provide insights on content consumption patterns, feature usage, and user engagement.

Define, track, and report on key product metrics (e.g., DAU, MAU, retention, churn, conversion).

Conduct A/B testing and experimentation to inform product decisions and evaluate feature performance.

Work closely with cross-functional teams to identify opportunities for product optimization and enhanced user experiences.

Build dashboards and reports using BI tools to support data visibility across teams.

Translate complex data into clear and actionable recommendations for stakeholders.

Assist in market research and competitive analysis to inform product strategy.

Monitor industry trends and audience behavior to anticipate shifts and guide product development.

Qualifications:

Bachelor’s degree in Business, Economics, Statistics, Computer Science, or a related field.

4–8 years of experience as a Product Analyst, Data Analyst, or similar role in a tech or entertainment environment.

Proficiency in SQL and experience with data analysis tools (e.g., Python, R, Excel).

Experience with BI tools like Looker, Tableau, Power BI, or similar.

Strong understanding of statistical analysis and A/B testing methodologies.

Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.

Passion for entertainment, media, or digital content platforms.

Preferred Qualifications:

Experience working with digital entertainment products such as streaming platforms, games, or event-based services.

Familiarity with user behavior analytics tools like Mixpanel, Amplitude, or Google Analytics.

Knowledge of agile product development cycles and collaboration tools like JIRA and Confluence.

Eloelo is an equal-opportunity employer. We encourage applicants from all backgrounds to apply.