Senior Meta Advertising Specialist

Growth Marketing Team; India; On-site; INR 53,346,000 - 85,354,000; Full time

Job summary

Growth Marketing Team invites a Senior Meta Advertising Specialist to lead our high-budget paid campaigns on Facebook and Instagram. You will optimize ROAS, craft compelling ad copy, and drive results through data-driven testing in a fully remote setting.

You will own strategic targeting, run A/B tests, and report performance weekly, collaborating with a diverse, fast-moving team across time zones. PST hours alignment required.

Qualifications

• Proven expertise: demonstrated success in managing Facebook Ads with a minimum $50,000/month budget.
• Strong knowledge of Meta Ads Manager and advanced targeting/optmization strategies.
• Data-driven decision making using ROAS, CTR, CPC to optimize campaigns.
• Experience in developing creative strategies and testing ads across platforms.

Responsibilities

• Lead Facebook/Instagram Advertising Campaigns: Manage high-budget paid campaigns, ensuring maximum ROI through strategic optimization.
• Creative Strategy Development: Craft compelling ad copy, develop engaging creatives, and design impactful campaigns.
• A/B Testing: Execute and analyze A/B tests for targeting, creatives, and landing pages to continuously improve performance.
• Performance Reporting: Generate weekly and monthly reports synthesizing campaign data with actionable insights.
• Trend Analysis: Stay updated on advertising trends and platform updates to maintain a competitive edge.

Skills

Facebook Ads

A/B testing

ROAS analysis

Data analysis

Remote work

Tools

Meta Ads Manager

Job description

Job Title: Senior Meta Advertising Specialist

Location: Remote (Work-from-Home)

• Only apply if you have directly managed Facebook Ads with a monthly budget of $50,000 or more for 6+ years.
• Applicants with generic digital marketing experience will not be considered for this or future positions.

About Us:

We are a Silicon Valley startup passionate about empowering entrepreneurs with better marketing solutions. We're looking for a Senior Meta Advertising Specialist to join our team and take our advertising efforts to the next level.

This role offers the flexibility of working remotely, setting your own schedule, and collaborating with a diverse, forward-thinking team committed to innovation and growth.

About the Role:

As a Senior Meta Advertising Specialist, you will lead our paid advertising efforts, driving exceptional results through creative strategies, data analysis, and expert optimization. You will thrive in a dynamic, fast-paced environment and enjoy working on multiple high-impact campaigns.

Key Responsibilities:

• Lead Facebook/Instagram Advertising Campaigns: Manage high-budget paid campaigns, ensuring maximum ROI through strategic optimization.
• Creative Strategy Development: Craft compelling ad copy, develop engaging creatives, and design impactful campaigns.
• A/B Testing: Execute and analyze A/B tests for targeting, creatives, and landing pages to continuously improve performance.
• Performance Reporting: Generate weekly and monthly reports synthesizing campaign performance data across platforms, providing actionable insights.
• Trend Analysis: Stay updated on the latest advertising trends, platform updates, and best practices to maintain a competitive edge.

What We’re Looking For:

• Proven Expertise: Demonstrated success in managing Facebook Ads with a minimum $50,000/month budget.
• Platform Mastery: In-depth knowledge of Meta Ads Manager, including advanced targeting and optimization strategies.
• Data-Driven Decision-Making: Strong analytical skills to interpret metrics like ROAS, CTR, and CPC, and optimize accordingly.
• Creative Thinking: Ability to conceptualize and test innovative ad creatives and strategies.
• Remote Work Experience: Comfortable working independently in a remote setting while maintaining collaboration within a diverse team.
• Time Zone Flexibility: Availability to work during PST hours.

Preferred Qualifications:

• Experience scaling high-budget campaigns profitably.
• Prior work experience in a startup or fast-paced environment.
• Industry expertise in ecommerce, SaaS, or performance-driven sectors.

What’s in It for You?:

• Work remotely for a Silicon Valley startup while setting your own schedule.
• Collaborate with a talented, diversity-forward team.
• Stay at the forefront of advertising and marketing innovation.
• Opportunity to work on impactful campaigns and make a measurable difference.

Diversity Statement:

We value diversity and strongly encourage minority-identifying applicants to apply.