Media Buyer

Bennett Coleman & Co. Ltd. (The Times of India); Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Bennett, Coleman & Co. Ltd. (BCCL) invites an experienced OOH Media Buying professional to build and strengthen its North India procurement capability.

You will source, evaluate, negotiate, and secure OOH inventory while supporting the commercial team with scalable media solutions for clients. You will cultivate strong relationships with media owners, agencies, and internal teams, ensuring high-quality inventory and favorable buying rates.

Qualifications

• 10+ years in OOH media buying or related roles.
• Deep knowledge of North India OOH landscape, owners, inventory types, and pricing structures.
• Strong negotiation and commercial management skills with ability to secure competitive rates.
• Established relationships with outdoor media vendors, media owners, and industry stakeholders.
• Experience partnering with sales and business development teams to deliver client-focused media solutions.
• Strong analytical and decision-making capabilities to evaluate inventory and optimise investments.
• Excellent stakeholder management, communication, and relationship-building skills.

Responsibilities

• Source and secure OOH media inventory across billboards, transit media, airports, malls, digital screens, street furniture, and emerging formats.
• Build and manage relationships with media owners, vendors, and industry partners across North India.
• Negotiate competitive rates, commercial terms, and value-added opportunities to maximise campaign profitability.
• Evaluate inventory quality, audience reach, location relevance, and cost effectiveness before finalising media purchases.
• Partner with the sales team to develop integrated print and OOH solutions for existing and prospective clients.
• Maintain an updated knowledge base of media availability, pricing trends, and market intelligence.
• Support campaign planning and execution by ensuring timely inventory sourcing and vendor coordination.
• Track campaign delivery, resolve vendor issues, and provide post-campaign insights and recommendations.

Skills

OOH media buying

Media planning

Negotiation

Vendor management

Stakeholder management

Analytics

North India market knowledge

Sales collaboration

Education

Bachelor's degree in Marketing/Advertising/Media/Business

Job description

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About The Times of India OOH Business

The Times of India has expanded its advertising solutions portfolio through its Out-of-Home (OOH) business, a new growth venture launched to extend existing client offerings beyond print advertising. The business operates as a media solutions and buying agency, helping advertisers access high-impact OOH inventory across markets while leveraging BCCL's strong relationships with existing advertisers and brands.

The Opportunity

We are looking for an experienced OOH Media Buying professional to build and strengthen our media procurement capability across North India. You will play a critical role in sourcing, evaluating, negotiating, and securing OOH media inventory while supporting the commercial team in delivering competitive and effective media solutions to clients.

The role requires strong market knowledge, an established network across media owners, and the commercial acumen to identify quality inventory and negotiate favourable buying rates. Working closely with sales, strategy, and client servicing teams, you will help create scalable OOH solutions that complement BCCL's existing print offerings and support the growth of our new OOH business.

What You Will Do

• Source and secure OOH media inventory across billboards, transit media, airports, malls, digital screens, street furniture, and emerging formats.
• Build and manage relationships with media owners, vendors, and key industry partners across North India.
• Negotiate competitive rates, commercial terms, and value-added opportunities to maximise campaign profitability.
• Evaluate inventory quality, audience reach, location relevance, and cost effectiveness before finalising media purchases.
• Partner with the sales team to develop integrated print and OOH solutions for existing and prospective clients.
• Maintain an updated knowledge base of media availability, pricing trends, and market intelligence.
• Support campaign planning and execution by ensuring timely inventory sourcing and vendor coordination.
• Track campaign delivery, resolve vendor issues, and provide post-campaign insights and recommendations.

What You Bring

Must-Have

• 10+ years of experience in OOH media buying, media planning, outdoor advertising, or agency-side media procurement.
• Deep understanding of the North India OOH landscape, media owners, inventory types, and pricing structures.
• Strong negotiation and commercial management skills with a demonstrated ability to secure competitive buying rates.
• Established relationships with outdoor media vendors, media owners, and industry stakeholders.
• Experience working closely with sales and business development teams to deliver client-focused media solutions.
• Strong analytical and decision-making capabilities with an ability to evaluate inventory and optimise investments.
• Excellent stakeholder management, communication, and relationship-building skills.

Preferred

• Experience in a media agency, advertising agency, OOH specialist firm, or media owner organisation.
• Exposure to integrated advertising solutions involving print, digital, experiential, and OOH platforms.
• Understanding of campaign measurement, reporting, and ROI evaluation.

Education

Bachelor's degree in Marketing, Advertising, Media, Business Management, or a related discipline. Relevant industry experience will also be considered.

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.