Senior Marketing Manager, Amazon Now

Amazon.com; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. You will own the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now.

Responsibilities include defining cohort-level programs, leading cross-functional marketing initiatives, and shaping the welcome-offer roadmap to accelerate adoption. This role requires deep experience in acquisition marketing, data analytics, and global

Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Responsibilities

• Own marketing strategy for accelerating customer acquisition for Amazon Now.
• Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
• Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
• Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers).
• Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.

Skills

Marketing strategy

Acquisition marketing

Data-driven

Cross-functional leadership

Campaign management

Tools

Excel

Tableau

Job description

Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now.

You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.

Key job responsibilities

• Own marketing strategy for accelerating customer acquisition for Amazon Now.
• Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
• Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
• Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
• Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.

Basic Qualifications

• - 6+ years of professional non-internship marketing experience
• - 7+ years of developing and managing acquisition marketing or channel programs experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional marketing programs
• - Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• - Experience driving direction and alignment with large cross-functional teams and agency partners
• - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.