Head of Marketing

Wishup

India

Remote

INR 3,000,000 - 4,200,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Competitive salary

Transparent work culture

Opportunities for growth

Performance-driven culture

Job summary

A leading remote work platform in India is seeking a Senior Marketing Manager to devise and execute marketing strategies, helping to grow the client base. This fully remote role requires a proven track record in marketing with strong analytical skills, communication abilities, and leadership experience. Responsibilities include tracking metrics, mentoring team members, and aligning initiatives with business goals. Enjoy a competitive salary with a transparent performance-driven culture and opportunities for personal growth.

Qualifications

At least 1 year of experience in marketing or growth roles.
Strong communication skills in written & spoken English.
Good analytical skills and problem-solving capabilities.
Ability to lead a team and instill urgency in task completion.
Experience in a metrics-driven environment.
Ability to build replicable playbooks for hiring and training.
Adaptability to changing business priorities and environments.

Responsibilities

Ideate, iterate, and execute effective marketing strategies.
Track important metrics for each channel and strategy.
Engage with senior management to align marketing initiatives.
Oversee and mentor team members for quality performance.
Conduct channel and campaign evaluations.

Skills

Marketing Strategies

Communication skills

Analytical skills

Team leadership

Problem solving

Playbooks & Hiring

Adaptability

Job description

About Wishup

Wishup provides high-quality remote talent from India to companies across the world. With a selection rate of 0.1%, this top talent is further upskilled and managed through an in‑house AI‑based remote work management tool. Wishup specializes in the following roles – Virtual Assistants, Operation/Admin managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. Our founding team consists of Vivek Gupta (IIM Ahmedabad, IIT Madras) and Neelesh Rangwani (IIT Madras).

In the last 3.5 years, Wishup has

Grown its revenue by >1000%
Increased the headcount 4X
Closed pre‑series A round of funding of $1 Mn from Orios Venture Partners
Increased our client base 3X, the majority of them being from the US.

You have an opportunity to be part of India's first and biggest remote work platform!

About the role, Keynotes:

Profile – Senior Marketing Manager
Role – Full‑time
Grade – Manager/Senior Manager
Location – Remote – Work from home / anywhere
Work Days – Mon to Fri

What you’ll do?

Marketing Strategies, Ideas, and Execution – Ideate, iterate, and execute marketing strategies that help in growing Wishup’s client base and achieve our marketing goals.

Learn & implement – We’d love to explore and run with the ideas you’ll bring to the table. We also expect you to utilize any other growth opportunity that can present itself across any channel while picking up the necessary skills for the same.

Track metrics and insights – Regularly track important metrics for each channel & strategy. This sets the tone for understanding the efficacy of our current efforts and helps turn those insights for smart redistribution of our time & efforts & realignment of our strategies.

Prioritizing initiatives – Engage with senior management across the organization to prioritize the various campaigns across Marketing so that they align with Wishup’s goals as we scale.

Lead, coach, and mentor your team – Oversee the assignments, efforts, and activities of all the members of your team. Coach and mentor them to align goals for each individual. Hire and train new members as and when required.

Expectations in Week 1

Understand our business model, how we work, and who we serve.
Understand the current marketing campaigns and channels being used.
Meet the team, and understand the current SoPs being followed. Up‑skill yourself on any area of marketing you are less familiar with.

Expectation in Month 1

Conduct a thorough channel and campaign evaluation analysis to understand the performance of each channel and campaigns.
Explore new areas of marketing that can be leveraged to help scale Wishup.
Form a well‑documented plan that aligns future campaigns with the marketing goals.

Expectation till Month 3

Measure & track all the marketing efforts and prepare a standard methodology to realign the marketing mix.
Exemplify your ability to learn and showcase your problem‑solving ability.
Lead execution efforts on all fronts and establish a path to scale them involving the associated hiring & implementation plans.

Expectations till Month 6

Demonstrate the successful implementation and execution of new growth strategies and tactics.
Hire the required members of the team to execute the entire vision set on marketing.
Evaluate the current team and bridge shortfalls by hiring, training, growing, and retaining internal talent.

What are we looking for?

At least 1 year of experience in marketing/ growth or similar roles where you have showcased the ability to learn, grow, and leverage analytics & KPIs to draw insights to build marketing strategies.
Strong communication skills both in written & spoken English.
Good analytical skills and ability to problem solve to implement strategies from scratch or to scale them.
Ability to lead a team, provide motivation and clear direction to meet expectations by instilling accountability for quality and a sense of urgency.
Accustomed to working in a metrics‑driven environment and success in developing methods to achieve KPI expectations.
Expertise in building a replicable playbook to hire, train, and mentor junior team members.
Ability to adapt to changing business priorities and environments.

What’s in it for you?