Marketing Manager

Premdeep Jewels; Coimbatore District; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Food provided

Accommodation provided

Growth opportunities

Ownership of initiatives

Job summary

Premdeep Jewels in Coimbatore, Tamil Nadu seeks a dynamic Marketing Manager to lead retail marketing initiatives, campaigns, and local activations aimed at increasing showroom footfall and revenue. The role requires strong planning, coordination with cross-functional teams, and a proven track record in measuring ROI.

The ideal candidate will manage budgets, build partnerships, and drive customer acquisition through integrated on-ground and digital efforts, delivering measurable outcomes in a

Qualifications

• 3+ years of marketing experience, preferably in retail/jewellery/luxury or related consumer sectors.
• Strong understanding of traditional and digital marketing channels.
• Proven ability to plan and execute campaigns from concept to completion.
• Leadership and team management capabilities.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business and sales objectives.
• Plan and execute local marketing campaigns, promotions, events, activations, and customer engagement initiatives.
• Drive customer acquisition and showroom footfall through on-ground and digital marketing activities.
• Coordinate with sales, digital marketing, creative, and operations teams to ensure timely campaign execution.
• Plan and monitor activities across social media, paid campaigns, print, outdoor, partnerships, and local promotions.
• Identify and develop strategic tie-ups with corporates, institutions, communities, associations, and other local partners.
• Monitor campaign performance, lead generation, customer response, and marketing ROI.
• Prepare regular marketing reports, performance updates, and actionable insights for management.
• Conduct competitor and market analysis to identify opportunities and trends.
• Manage marketing budgets effectively and ensure optimal resource utilization.
• Lead and mentor the marketing team to reach targets and ensure brand consistency.

Skills

Retail marketing

Campaign planning

Team coordination

Local market activation

Digital marketing

Analytics

Budget management

Communication

Tools

MS Office

Google Analytics

Job description

Position Overview

Seeking a dynamic and results-driven Marketing Manager to lead and execute marketing initiatives that strengthen brand visibility, generate qualified customer leads, increase store footfall, and support revenue growth. The ideal candidate will have strong experience in retail marketing, campaign planning, team coordination, and local market activation, with a demonstrated ability to deliver measurable results.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with business and sales objectives.
• Plan and execute local marketing campaigns, promotions, events, activations, and customer engagement initiatives.
• Drive customer acquisition and showroom footfall through effective on-ground and digital marketing activities.
• Coordinate with sales, digital marketing, creative, and operations teams to ensure timely execution of campaigns.
• Plan and monitor marketing activities across social media, paid campaigns, print media, outdoor advertising, partnerships, and local promotions.
• Identify and develop strategic tie-ups with corporates, institutions, communities, associations, and other relevant local partners.
• Monitor campaign performance, lead generation, customer response, and return on marketing investment.
• Prepare regular marketing activity reports, performance updates, and actionable insights for management.
• Conduct competitor and market analysis to identify emerging opportunities, customer trends, and promotional opportunities.
• Manage marketing budgets effectively and ensure optimum utilization of resources.
• Lead, guide, and monitor the marketing team to achieve defined activity and performance targets.
• Ensure consistent implementation of brand standards across all marketing communication and promotional activities.

Key Performance Areas (KPIs)

• Customer acquisition and qualified lead generation
• Showroom footfall and conversion support
• Campaign reach, engagement, and effectiveness
• Local market penetration and brand visibility
• Partnerships, events, and promotional activations
• Marketing ROI and budget efficiency
• Timely execution and reporting of marketing initiatives
• Team productivity and achievement of assigned targets

Candidate Profile

• Minimum 3+ years of relevant experience in marketing, preferably in retail, jewellery, luxury, lifestyle, FMCG, or a related customer-facing industry.
• Strong understanding of both traditional and digital marketing channels.
• Proven ability to plan and execute campaigns from concept to completion.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Ability to manage multiple priorities and work in a fast-paced, target-oriented environment.
• Strong analytical and problem-solving skills with a results-oriented approach.
• Good local market knowledge and the ability to build professional relationships with external stakeholders.
• Proficiency in MS Office / Google Workspace; familiarity with digital marketing platforms and analytics tools is an advantage.
• Leadership capability and experience in managing or coordinating marketing teams.

What We Offer

• Performance-based incentives linked to defined business and marketing outcomes.
• Food provided.
• Accommodation provided; shared accommodation available for male employees.
• Opportunity to work with a growing jewellery retail brand and take ownership of high-impact marketing initiatives.
• Professional growth opportunities in a performance-driven work environment.
• Candidates should highlight their experience in campaign management, retail marketing, lead generation, team management, and measurable marketing results.