Senior Marketing Executive

Keplin Group Limited; Navi Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Keplin Group is seeking an experienced Marketing Specialist to lead our e‑commerce marketing across Shopify, social media, email and campaigns. You will plan launches, craft copy for web pages, emails and promos, and ensure our marketplace presence remains sharp and effective.

You will coordinate content, SEO, and performance tracking with a hands‑on, numbers‑driven approach. You will work closely with the Marketing Manager to drive go‑to‑market plans for new products, optimize pages, and

Qualifications

• Four to six years in marketing, ideally consumer goods or e‑commerce.
• Strong copywriting in English; samples required.
• Working understanding of SEO and its impact on page content.
• Ability to brief AI tools and structure pages effectively.

Responsibilities

• Campaign management across e‑commerce channels, social media, email and digital ads from brief to calendar and sign‑off.
• Coordinate go‑to‑market for new Keplin products, write launch assets and product positioning.
• Write engaging copy for web pages, product descriptions, emails and promos.
• Plan module hierarchy on pages including headlines and content within modules.
• Assist with promotional assets and messaging for online marketplaces.
• Align blogs, web copy and page structure with the SEO plan; brief, not execute.
• Monitor campaign performance, ROI, conversion and traffic; adapt strategy.
• Conduct ongoing market research on e‑commerce trends, pricing and competitors.
• Pull Shopify stock and sales data; flag issues before campaigns go live.
• Use AI tools to draft copy, structure pages and speed up research.

Skills

Copywriting in English

Campaign planning

Content structuring

SEO understanding

Data-driven decisions

CMS familiarity

Time management

Tools

Shopify

Klaviyo

GA4

Amazon Seller Central

Job description

About Keplin Global Services India Pvt. Ltd.Keplin Group is a fast-growing, multi‑brand consumer goods and e-commerce business, operating across Shopify, Amazon, TikTok Shop, and D2C channels. We hold licensed brand partnerships including Disney and Bluey, and our operations span the UK (Uxbridge HQ and Stratford‑upon‑Avon warehouse) and India. This role sits within Keplin Global Services, our Navi Mumbai‑based entity, which provides critical back‑office and operational support to the wider Keplin Group. Joining Keplin Global Services means being part of a dynamic, international team driving the growth of some of the most loved brands in the consumer goods space.

About the Role

About the roleOwn the delivery of Keplin's marketing across e‑commerce, content and campaigns, working to Marketing manager. You will plan and run campaigns, write the copy that carries them, take new products to market, keep our marketplace and web presence sharp, and report on what worked. Broad and hands‑on: writing, planning and numbers in the same week.

Responsibilities

• What you will do Campaign management. Plan and execute marketing campaigns across e‑commerce channels, social media, email and digital ads, from brief through to calendar, assets, scheduling and sign‑off
• Product launches. Coordinate go‑to‑market for new Keplin products, writing launch assets, ad copy and product positioning
• Content strategy. Write engaging copy for web pages, product descriptions, email newsletters and promotional ads, and shape what we say where
• Page structure. Plan module hierarchy on web pages: what modules a page needs, in what order, what each is there to do, and the headlines and content within them
• Marketplace optimisation. Assist with promotional assets and messaging for online marketplaces
• SEO alignment. Work alongside our SEO specialist as the link into marketing, making sure blogs, web copy and page structure align with the SEO plan. You need to understand the discipline well enough to brief it, question it and act on it, not to deliver it yourself
• Performance tracking. Monitor campaign performance, tracking ROI, conversion rates and traffic metrics, and use the data to shape what we do next
• Competitor research. Ongoing market research on e‑commerce trends, pricing strategies and competitor product offerings
• Commercial checks. Pull and interpret Shopify reporting on stock position and product‑level sales, flagging problems before a campaign goes live so we are not driving traffic to lines that are low or out of stock
• AI tooling. Use tools such as Claude as a normal part of your workflow, for drafting copy, structuring pages and speeding up research

Qualifications

• What you need Four to six years in marketing, ideally consumer goods or e‑commerce

Required Skills

• Genuinely strong copywriting in English. Much of this role is words, and we will ask for samples
• Track record taking products to market: launch planning, positioning and the assets that carry it
• A working understanding of SEO: how search works, what a specialist will ask of you, and why it shapes how a page is written and structured. You will not be doing the technical work
• A feel for content structure — why a page is ordered the way it is and what each section is meant to achieve
• Comfortable planning campaigns and reporting on them with real numbers rather than activity summaries
• Confident in a CMS, with enough HTML to fix your own problems
• Shopify experience: navigating admin, running reports, and reading stock and sales data with a commercial eye
• Active user of AI tooling, and able to show us how you use it
• Organised, accurate and reliable to a deadline

Preferred Skills

• Nice to have Klaviyo experience, particularly building email content and templates
• Marketplace experience — Amazon Seller Central or similar
• Exposure to paid social or Google Ads
• GA4 or similar analytics