Marketing Manager

Denkwise Ventures GmbH; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Denkwise Ventures GmbH in Bengaluru is seeking the first dedicated marketing hire to define strategy, lead campaigns, oversee creative production, and drive long-term growth. You will stay hands-on while building scalable systems and partnerships.

You will own the annual marketing calendar, manage budgets and external partners, and lead channels across social, email, SEO, and paid media to accelerate brand awareness and customer acquisition.

Qualifications

• 5+ years in marketing for a consumer brand, agency, or e-commerce.
• Proven experience developing and executing integrated marketing campaigns across multiple digital channels.
• Strong understanding of brand building, digital marketing, customer acquisition, SEO, AEO, and lifecycle marketing.
• Experience managing paid and organic marketing across channels including Meta, Google, Pinterest, email marketing, newsletters, and social media.
• Experience building and growing a brand's social media presence across multiple platforms.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.
• Own the annual marketing calendar across campaigns, seasonal initiatives, and product launches.
• Drive brand awareness, customer acquisition, and long-term business growth.
• Own the end-to-end marketing funnel from brand awareness and customer acquisition through customer retention, loyalty, and repeat purchase.
• Manage marketing budgets, priorities, and resource allocation.

Skills

Marketing strategy

Digital marketing

Brand management

Content & social media

Analytics

Tools

Klaviyo

HubSpot

Shopify

GA4

Job description

This role is responsible for building and leading the marketing function at Denkwise.

As the first dedicated marketing hire, you will define marketing strategy, lead campaigns, oversee creative production, manage digital channels, and build the systems, processes, and partnerships that support long-term growth. You will work closely with internal teams and external creative partners while remaining hands-on in execution.

Responsibilities

Develop and execute the overall marketing strategy aligned with business objectives.

Own the annual marketing calendar across campaigns, seasonal initiatives, and product launches.

Drive brand awareness, customer acquisition, and long-term business growth.

Own the end-to-end marketing funnel from brand awareness and customer acquisition through customer retention, loyalty, and repeat purchase.

Manage marketing budgets, priorities, and resource allocation.

Brand & Creative

Establish and maintain brand guidelines, tone of voice, and visual consistency across all customer touchpoints.

Lead creative direction for campaigns, product launches, and brand initiatives.

Maintain and evolve the visual identity across all marketing channels.

Lead the planning and production of photography, video, campaign assets, product launches, and other marketing content.

Coordinate photographers, videographers, stylists, designers, copywriters, agencies, and other creative partners.

Build and maintain a high-quality library of marketing assets.

Content & Social Media

Lead the content strategy across Instagram, Pinterest, LinkedIn, email, newsletters, and other relevant channels.

Build and grow the brand's social media presence across digital platforms.

Oversee the planning, creation, and delivery of marketing content across digital channels, working closely with internal teams and external creative partners.

Manage editorial calendars and publishing schedules.

Ensure all content aligns with the brand's tone of voice, visual identity, and communication standards.

Performance Marketing

Plan and oversee Meta, Google, Pinterest, and other paid advertising campaigns.

Develop campaign creatives, landing pages, and promotional assets.

Monitor performance across marketing channels and continuously optimise campaigns, content, customer journeys, and conversion opportunities.

Develop and execute SEO and Answer Engine Optimisation (AEO) strategies to improve discoverability across search engines and AI-powered search platforms.

Identify and test new customer acquisition channels, audiences, campaign formats, and growth opportunities.

E-commerce & Customer Journey

Collaborate on product launches, merchandising, and website optimisation.

Develop lifecycle marketing programmes including customer segmentation, newsletter marketing, email campaigns, automation, and retention initiatives.

Improve website conversion through landing pages, merchandising, and campaign experiences.

Continuously optimise the customer journey to improve engagement, conversion, and customer lifetime value.

Analytics & Growth

Define, monitor, and report on key marketing KPIs.

Analyse campaign, customer, and channel performance across all marketing activities.

Translate marketing insights into actionable improvements across campaigns, content, customer experience, and commercial performance.

Provide data-driven recommendations to support business growth.

Team & External Partners

Manage freelancers, agencies, photographers, and other external partners.

Build scalable marketing processes, workflows, and reporting systems.

Manage external vendor relationships and marketing budgets.

Support the growth and development of the marketing function.

Requirements

5+ years of experience in marketing for a consumer brand, agency, or e-commerce business.

Proven experience developing and executing integrated marketing campaigns across multiple digital channels.

Strong understanding of brand building, digital marketing, customer acquisition, SEO, AEO, and lifecycle marketing.

Experience managing paid and organic marketing across channels including Meta, Google, Pinterest, email marketing, newsletters, and social media.

Experience building and growing a brand's social media presence across multiple platforms.

Experience planning, creating, and delivering marketing content across written, visual, video, email, and digital formats.

Strong creative judgement with an eye for design, branding, and visual storytelling.

Experience leading creative production and collaborating with photographers, videographers, designers, copywriters, agencies, and other creative partners.

Experience developing customer segmentation, lifecycle marketing programmes, marketing automation, and retention strategies.

Strong analytical mindset with the ability to interpret marketing data, identify insights, and make data-driven decisions.

Experience building scalable marketing processes, workflows, and reporting systems.

Strong project management, organisational, and stakeholder management skills.

Ability to balance strategic thinking with hands‑on execution in a fast-growing business.

Comfortable using AI tools to improve research, content production, marketing workflows, and productivity while maintaining high creative standards.

Excellent written and verbal English communication skills.

Preferred

Experience with premium consumer, design, furniture, lifestyle, fashion, or luxury brands.

Experience with Shopify or another e-commerce platform.

Experience with Klaviyo, HubSpot, or another CRM and email marketing platform.

Experience supporting PR, media, partnerships, influencer collaborations, or brand events.

Basic photography, art direction, or creative production experience.

Experience building, managing, or mentoring a marketing team.

Experience working across multiple international markets.

Experience launching or scaling a consumer brand from an early stage.

Familiarity with GA4, Google Search Console, and other digital marketing analytics tools.

Applications without relevant experience will not be considered.

We operate with discipline, ownership, and direct responsibility.

Clarity and structure are built through the work, with follow-through expected at every stage. Consistency matters more than intensity.

Small team. High responsibility. Full involvement in building and scaling ventures.

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